Job Description:

Digital marketing Manager (Growth & Brand)

Location: Gurugram/Hybrid

About the Role:

We are looking for a Digital Marketing Manager who can take ownership of our digital presence and help build strong market positioning for the company, its leadership, and key initiatives.

This role requires someone who has demonstrated experience in growing social media pages from

scratch, building brand visibility, and executing structured digital growth strategies. The candidate will work closely with the Founder's Office and leadership team to develop and execute a comprehensive digital presence across platforms.

Key Responsibilities:

1. Social Media Strategy & Execution

- Develop and execute a comprehensive social media strategy aligned with business and brand goals.

- 360-degree digital campaigns tailored for our software (IT) Services

- Manage and grow the company's presence across platforms such as LinkedIn, Instagram, Facebook and other relevant channels.

- Create a content calendar including thought leadership, company updates, product announcements, and industry insights.

- Build and manage the digital positioning of the company and leadership (including the MD) across relevant platforms.

- Drive organic growth and engagement, backed by measurable metrics.

2. Content & Brand Positioning

- Work with internal teams to translate company initiatives, product updates, and insights into engaging digital content.

- Ensure brand consistency across all social media and digital channels.

- Create content formats including short-form posts, carousels, blogs, newsletters, and thought leadership pieces.

3. SEO & Website Optimization

- Support SEO strategy and implementation to improve website visibility and search rankings.

- Identify opportunities for website improvements, content optimization, and keyword strategy.

- Coordinate with internal teams or external developers to implement SEO and website updates where required.

4. Digital Marketing & Campaigns

- Plan and execute targeted digital marketing campaigns for brand awareness and lead generation.

- Run performance-driven campaigns including LinkedIn Ads, Google Ads, or other relevant channels.

- Support initiatives focused on client acquisition and brand visibility.

5. Analytics & Performance Tracking

- Monitor and report on social media performance, engagement, and growth metrics.

- Track campaign performance and optimize strategies based on data insights.

- Provide periodic reports and insights to leadership on digital growth.

Required Skills & Experience:

- 2-6 years of experience in Digital Marketing

- Proven track record of growing social media accounts from scratch.

- Strong understanding of SEO, social media algorithms, and content strategy.

- Experience running targeted marketing campaigns and performance marketing.

- Familiarity with tools such as Google Analytics, SEO tools (Ahrefs/SEMrush), social media schedulers, and ad platforms.

- Strong writing and communication skills with an eye for brand storytelling and positioning.

What We Are Looking For:

- Someone hands-on, proactive, and execution focused.

- Ability to think strategically about brand positioning while executing day-to-day social media operations.

- Comfortable working closely with leadership and cross-functional teams.

- Strong ownership mindset and ability to build digital presence from the ground up.