Management Trainee - Influencer Marketing Associate, TikTok Shop (US, UK, EU) - FMCG

WHO SHOULD APPLY:

We are looking for graduates of IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Lucknow, IIM Indore, XLRI, FMS and other leading B-schools from the 2024, 2025 and 2026 batches.

This role suits you if your first job has not given you the ownership or pace you expected, and you want a bigger mandate early in your career. You will build a TikTok Shop creator engine from scratch across the US, UK and EU, in a startup-style team backed by a large listed FMCG group. You will own a revenue number from your first month.

ABOUT THE TEAM:

A leading listed Indian FMCG group is building an online-first international business for its new-age brands. The portfolio covers hair and skin care, pet care and men's grooming. The international team sells only through online channels: Amazon, brand websites, TikTok Shop and other marketplaces, across the US, UK and EU.

TikTok Shop is a priority growth channel, and creator videos are its engine. On TikTok Shop, sales come mostly from short videos and lives made by affiliate creators who earn commission on what they sell. This role builds and runs that creator engine from scratch.

THE ROLE:

You will take our TikTok Shop creator programme from zero to 2,500 published affiliate videos a month across the US, UK and EU. You will find creators, get samples into their hands, brief them, chase them to post, and track which videos sell. It is a high-volume operations role with a creative edge: half pipeline management, half knowing what makes a 30-second video convert.

This is a fresher role with real ownership. You will own a number from your first month, work directly with the international revenue lead, and learn the TikTok Shop business end to end: creators, content, samples, commissions, ads and sales.

WHAT YOU WILL OWN:

- Creator sourcing at scale: Build and maintain a pipeline of thousands of relevant creators per market using TikTok Shop Affiliate Center, creator-discovery tools and agencies, segmented by niche (hair care, pet, men's grooming), follower tier and past sales.

- Outreach and activation: Run targeted and open collaborations, automated outreach sequences and sample-request approvals so that creators move from first contact to a posted video quickly.

- Sample operations: Track every free sample from approval to dispatch to posted video. Chase non-posters and cut creators who repeatedly take samples without posting.

- Creator briefs and content quality: Write clear, market-specific briefs: product hooks, demos, do's and don'ts. Spot the top-performing videos each week and turn their patterns into new briefs.

- Compliance: Make sure every video carries correct ad disclosure and makes no unapproved product claims, especially on hair growth and pet health. Follow US FTC and UK ASA rules and TikTok Shop policies.

- Top-creator relationships: Identify the 5% of creators who drive most sales and move them onto higher commission, retainers or recurring content deals.

- Agency and tool management: Manage any creator agencies and outreach tools we use, holding them to cost-per-video and posting targets.

- Reporting: Maintain a weekly dashboard of videos posted, creators active, sample-to-post rate, GMV and cost per video, by brand and market. Share the best-selling videos with the ads team for paid amplification.

WHO WE ARE LOOKING FOR:

Must have:

- Fluent, natural written English suited to messaging US, UK and EU creators

- Strong instinct for short-form video: you can explain why one video sells and another does not

- Comfort with spreadsheets (Google Sheets or Excel): filters, lookups, pivots

- Organised enough to track hundreds of conversations and samples at once without dropping any

- Willingness to work hours that overlap with UK and US time zones on a regular basis

Good to have:

- Experience with outreach, sales, college fest sponsorships or event management

- Familiarity with TikTok Shop, creator-discovery tools or CRM tools

- A second European language (German, French, Spanish or Italian)

- Interest in beauty, pet care or men's grooming