Management Trainee - Affiliate Digital Marketing Associate - FMCG

We are looking for graduates of IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Lucknow, IIM Indore, XLRI, FMS and other leading B-schools from the 2024, 2025 and 2026 batches.

This role suits you if your first job has not given you the ownership or pace you expected, and you want a bigger mandate early in your career. You will build affiliate marketing programmes from scratch in the US and UK, from choosing networks to recruiting partners and setting commissions, in a startup-style team backed by a large listed FMCG group. You will own a revenue number from your first month.

ABOUT THE TEAM

A leading listed Indian FMCG group is building an online-first international business for its new-age brands. The portfolio covers hair and skin care, pet care and men's grooming. The international team sells only through online channels: Amazon, brand websites, TikTok Shop and other marketplaces.

Affiliate marketing is how we will add profitable, pay-on-performance revenue in the US and UK. Paid social costs keep rising. A well-run affiliate programme brings in customers through trusted publishers, reviewers and creators, and we pay only when a sale happens.

THE ROLE

You will help build and then run our affiliate programmes in the US and UK, from network setup to a profitable, growing revenue channel. You will choose and set up the right networks, such as Awin (including ShareASale), Rakuten Advertising and Impact, recruit and grow publisher partners, set commission structures, and protect margin from leakage and fraud.

You will own a revenue number and a cost-of-sale ceiling. Success is measured by incremental revenue at an acceptable cost, not by partner count or clicks. This is a fresher role: you will learn affiliate marketing hands-on, working directly with the international revenue lead, and run the programme day to day from your first month.

WHAT YOU WILL OWN

- Programme setup: Help select networks per market and brand, then set up and launch programmes with correct tracking on our Shopify stores, including server-side or post-purchase tracking where cookies fall short.

- Partner recruitment: Build a balanced partner mix: content and review sites, niche bloggers (hair care, pet, grooming), cashback and loyalty sites, coupon sites, influencers and sub-networks. Prioritise partners that bring new customers over those that only capture existing ones.

- Commission strategy: Design commission tiers by partner type, new versus returning customer, product margin and subscription sign-ups. Run bonuses and placement deals only when they pay back.

- Margin protection: Police coupon leakage, brand-term bidding on Google, cookie stuffing and fake orders. Agree clear rules on attribution with the paid search and paid social teams.

- Amazon affiliate traffic: Where our brands sell on Amazon, run external traffic programmes using Amazon Attribution and the Brand Referral Bonus, alone or through specialist Amazon affiliate platforms.

- Compliance: Ensure partners use correct disclosures and make no unapproved product claims, especially on hair growth and pet health. Follow US FTC and UK ASA and CAP rules.

- Content and assets: Supply partners with product samples, creatives, product feeds and promotional calendars aligned to key sales moments (Black Friday, Prime Day, Christmas, Boxing Day).

- Reporting: Report weekly on revenue, new-customer share, average order value, cost of sale and return on spend by partner, network, brand and market. Cut or renegotiate partners that do not deliver.

WHO WE ARE LOOKING FOR

Must have:

- Fluent, professional written English suited to emailing US and UK publishers and networks

- Strong numerical and spreadsheet skills (Google Sheets or Excel): lookups, pivots, simple unit economics

- Curiosity about how online brands acquire customers and how affiliate sites, coupon sites and reviewers make money

- Organised enough to manage hundreds of partners, payouts and follow-ups without dropping any

- Comfort with persuasive outreach and follow-up

- Willingness to work hours that overlap with UK and US time zones on a regular basis

Good to have:

- Exposure to any affiliate network (Awin, Rakuten Advertising, Impact, CJ) or Amazon Associates, even as a publisher

- Basic familiarity with Shopify, Google Analytics or tracking links

- Experience with outreach, sales, college fest sponsorships or event management

- Interest in beauty, pet care or men's grooming