Mamaearth - Zonal Sales Manager - West Region

Zonal Sales Manager - West Region

Description:

About HONASA:

Honasa Consumer Limited (HCL) is the fastest-growing Beauty & Personal Care house of brands, creating the FMCG conglomerate of the future.

Built on the values of Honesty, Natural ingredients, and Safe care, HCL addresses the needs of consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment.

With brands like Mamaearth, The Derma Co., Aqualogica, and BBlunt, HCL currently serves over 500 cities across India, building an ecosystem that benefits both consumers and the community at large.

Key Responsibilities:

Sales Strategy and Planning:

- Develop and execute a comprehensive sales strategy for the assigned state to achieve revenue and market share objectives.

- Analyse market trends, customer behaviour, and competitor activities to identify growth opportunities.

Distribution and Channel Expansion:

- Oversee the expansion and management of distribution channels within the state.

- Develop and maintain strong relationships with distributors, retailers, and channel partners.

- Implement strategies to enhance the company's reach and penetration in the market.

Geographical Knowledge:

- Utilize in-depth knowledge of the state's geography to optimize distribution networks and ensure effective market coverage.

- Identify and prioritize target regions based on market potential and business objectives.

Go-to-Market (GTM) Strategy:

- Design and implement effective go-to-market strategies to launch new products and services in the state.

- Collaborate with marketing teams to align GTM strategies with overall brand positioning.

Account Management:

- Manage key customer accounts and relationships within the state.

- Work closely with the sales team to ensure customer satisfaction and address any issues promptly.

- Develop and implement strategies to grow existing accounts and acquire new customers.

Claim Management:

- Oversee the process of claim management, ensuring timely and accurate resolution of customer claims.

- Collaborate with internal teams, including customer service and operations, to streamline claim processes and enhance customer experience.

Team Leadership:

- Recruit, train, and lead a high-performing sales team.

- Set clear performance targets and provide ongoing coaching and feedback.

- Foster a collaborative and results-driven team culture.

Performance Analysis:

- Monitor and analyze sales performance metrics, channel effectiveness, and market share data.

- Develop actionable insights and recommendations to improve sales performance and market position.

Budget Management:

- Develop and manage the sales budget for the state, ensuring efficient allocation of resources.

- Implement cost-effective strategies to achieve sales targets within budget constraints.

Qualifications & Experience Required:

- Experience: Minimum 7 years in field sales in the personal care, beauty, or FMCG sector handling offline/general trade channels.

- Industry Knowledge: In-depth understanding of the personal & beauty care landscape including retail formats, consumer behavior, and seasonal trends.

- MBA/PGDM is mandatory.

- Experience in handling large teams.

- 4+ years of experience in the relevant territory.

Desired Attributes:

- Leadership: Demonstrated ability to manage field teams and drive performance in a competitive environment.

- Communication: Strong interpersonal, negotiation, and relationship management skills.

- Data-Driven: Capable of using data to drive decisions and performance improvements.

- Mobility: Willingness to travel extensively within the assigned territory.