Mamaearth - Team Lead - Website Operations

Role Overview

- We are seeking a proactive and skilled Team Lead - Web Operations to oversee the end-to-end management of our brand websites across Shopify and Magento platforms.

- This role requires strong technical understanding, leadership capabilities, and the ability to streamline website operations at scale.

- You will lead a team responsible for site maintenance, updates, performance monitoring, and cross-functional coordination to ensure a seamless and high-performing digital experience.

Key Responsibilities

Team Leadership & Management:

- Lead, mentor, and manage a team of Web Ops executives.

- Set priorities, assign tasks, and ensure timely delivery of all website updates and deployments.

- Build and maintain SOPs for website operations, QA, and release cycles.

- Conduct regular performance reviews and skill-building sessions.

Website Management & Maintenance:

- Oversee day-to-day operations across Shopify and Magento websites.

- Monitoring key site metrics including ATC, CTR (banners), Conversion Rate, Bounce Rate, AOV etc.

- Ensuring the web & app are kept up to date with; correct offers, updated banners, new in products/brands, regularly updated category pages.

- Doing extensive research, A/B tests & competitive analysis in the areas of product assortment, pricing strategy, promotion strategy, placement & positioning on the platform

- Using analytics to gain a strong understanding of the customer journey to optimise sales, measure performance & define strategy

- Monitoring conversion of key landing pages to improve where necessary.

Technical Coordination:

- Collaborate with Tech/product teams to resolve bugs, implement features, and optimize the platform.

- Ensure SEO hygiene-redirects, metadata, URL structures, and page-level optimization.

Required Skills & Qualifications:

- Prior experience (4 yrs+) in website operations with an agency/ D2C brand/ E-Commerce platform

- Ability to troubleshoot website issues in a fast-paced environment

- Strong attention to detail with an analytical mind and outstanding problem-solving skills

- Exposure to SEO best practices and CRO tools.