Mamaearth - Senior Brand Manager

Role: Senior Brand Manager.

Location Gurgaon.

Brand Development & Strategy:

- Collaborate with senior leadership to ensure brand alignment across business verticals.

- Drive trade promotions to build channel engagement and footfall in exclusive brand outlets (EBOs).

- Conceptualize multi-channel marketing campaigns to support new product launches and seasonal promotions.

Visual Merchandising & In-Store Branding:

- Ensure brand consistency and design aesthetics in all consumer touchpoints and packaging.

Digital & Social Media Marketing:

- Create consumer-facing handles to drive category engagement and conversion across digital properties.

- Track, analyze, and report on digital KPIs to improve campaign effectiveness.

Public Relations & Industry Engagement:

- Collaborate with industry bodies and event organizers to ensure brand representation and thought leadership.

Vendor & Agency Management:

- Negotiate effectively with vendors to ensure cost-effective campaign execution.

Research & Product Launches:

- Ideate and launch new products tailored to niche market needs.

- Monitor competitor activities and industry benchmarks to keep brand strategies updated.

Internal & Corporate Communication:

- Manage brand messaging across corporate identity materials, newsletters, digital platforms, and internal publications.

Key Requirements:

- Strong background in retail, furnishings, lifestyle, or manufacturing industry preferred.

- Expertise in ATL/BTL/TTL marketing, visual merchandising, digital marketing, and PR.

- Creative mindset with strong knowledge of packaging design, aesthetics, and consumer psychology.

- Solid understanding of media planning, creative development, and campaign ROI tracking.

- Exceptional written and verbal communication skills.

- Strong leadership and team management abilities.

- Bachelor's or Masters degree in Marketing, Communication, Business Administration, or related field.