Mamaearth - Performance Marketing Role

Description:

About the Company:

Honasa Consumer Limited (HCL) is the fastest-growing Beauty & Personal Care house of brands, creating the FMCG conglomerate of the future. Built on the values of Honesty, Natural ingredients, and Safe care, HCL addresses the needs of consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. With brands like Mamaearth, The Derma Co., Aqualogica, and BBlunt, HCL currently serves over 500 cities across India, building an ecosystem that benefits both consumers and the community at large.

Location: Gurgaon

Responsibilities:

1. Google (Search, Display, YouTube):

- Own and optimize Google Ads across Search, Shopping, Display, and YouTube.

- Build full-funnel campaigns for awareness, acquisition, and remarketing.

- Improve Quality Scores, CTR, and conversion rates; drive bottom-funnel performance.

- Regularly run A/B tests on ad creatives, bidding strategies, and landing pages.

2. Meta (Facebook, Instagram):

- Scale paid campaigns across Meta platforms with precise audience segmentation, creative testing and Landing page testing

- Coordinate with creative teams for thumb-stopping assets and dynamic product ads.

- Analyze ROAS, iROI, CAC, AOV, and drive continuous optimization.

What You Bring:

- 5 years of experience in D2C growth, performance marketing, or channel ownership roles.

- Proven ability to scale digital channels, with a deep understanding of ROI-focused marketing.

- Hands-on execution across Google Ads, Meta Ads and Shopify (optional).

- Ability to read data, build dashboards, forecast spends, and report performance independently.

- Strong leadership and collaboration skills with high ownership and entrepreneurial mindset.