Mamaearth - Performance Marketing Role

Responsibilities:

Google (Search, Display, YouTube):

- Own and optimize Google Ads across Search, Shopping, Display, and YouTube.

- Build full-funnel campaigns for awareness, acquisition, and remarketing.

- Improve Quality Scores, CTR, and conversion rates; drive bottom-funnel performance.

- Regularly run A/B tests on ad creatives, bidding strategies, and landing pages.

Meta (Facebook, Instagram):

- Scale paid campaigns across Meta platforms with precise audience segmentation, creative testing and Landing page testing.

- Coordinate with creative teams for thumb-stopping assets and dynamic product ads.

- Analyze ROAS, iROI, CAC, AOV, and drive continuous optimization.

What You Bring:

- 5 years of experience in D2C growth, performance marketing, or channel ownership roles.

- Proven ability to scale digital channels, with a deep understanding of ROI-focused marketing.

- Hands-on execution across Google Ads, Meta Ads and Shopify (optional).

- Ability to read data, build dashboards, forecast spends, and report performance independently.

- Strong leadership and collaboration skills with high ownership and entrepreneurial mindset.