Mamaearth - National Beauty Advisor Channel Lead

Job Title : BA Channel Head

Location : Gurgaon

Key Responsibilities :

Channel Growth :

- Delivering the competitive and sustained growth in the Beauty Advisor channel.

- Channel Management :

- Ensuring the hygiene and health of the BA channel be up-to-date with least grievances of BAs on-field.

BA staffing :

- Recruitment and retention of Beauty advisors.

Training :

- Training the BA channel and the Sales Team on skin & personal care, brand, product-features, wow factors, selling skills to ensure BAs are well equipped to drive sales through the outlets.

MIS and Analytics :

- Custodian of all the MIS related to BA channel.

- Should maintain a repository of information and do detailed analysis for further findings as and when necessary to identify source of growth for BA channel.

BA Management :

- Conducting monthly meetings with BAs to ensure target rollouts, review of sales, updates on new launches, etc.

- Conducting regular market visits to the BA outlets and undertaking on-the-job training, ensuring discipline in reporting and sales updation by the Beauty Advisors.

- Ensuring appropriate salary payouts to Beauty Advisors on a monthly basis.

Performance and Productivity :

- Delivering the target vis-a-vis achievement and in-store performance for BAs and take corrective action where required.

- Explore innovations/contests to drive sales growth in outlets.

Market tracking :

- Extensive knowledge of the brand, the category and competitors activities from market research and continuous market screening.

- Reporting all market developments in terms of new launches and implementation of new strategies.