Mamaearth - Manager - Consumer Market Insights

You'll be required to

- Work collaboratively with cross functions - Marketing, NPD, Brand factory, Tech team

- Be independent and deliver fact based, objective views of the consumers. You will provide credible recommendations to category & brand strategy based on a consumer approach

- Use your innate ability and passion to understand and empathize with consumers to deliver valuable insights to the business

- You will be expected to run all or part of some projects on your own after 6 months in the job

Key Responsibilities:

The key responsibilities in this role are:

- Distil insights from primary (Quantitative & Qualitative) and secondary researches

- Determine optimal research plan and methodology within agreed budgets

- Conduct and co-ordinate various projects with external agencies

- Analyze brand track & comms (Link) data, providing updates and insightful summaries

- Assist in providing insights to ad-hoc requests from marketing and category teams

- Assist and independently execute & deliver in-house Qualitative consumer connects

- Interpret available data sources like RMS, KWP, market/category reports and communicate key findings and recommendations

- Triangulate data from multiple sources to present holistic findings to the marketing & brand team

Essential Skills & Qualifications:

- Strong understanding of Nielsen RMS (Retail Audit Data) and/or Kantar World Panel data (Household panel)

- Ability to translate insights to action & strong presentation skills

- Knowledge of both Quantitative & Qualitative data collection & techniques

- Excellent communicator, both written and verbal, including presentation experience

- Strong time management and prioritization skills

- Good analytical skills

- Ability to work in teams and individually