Mamaearth - Growth Marketing Manager

Description:

About the Role:

We are looking for a data-driven and execution-focused Growth Marketing Manager to drive revenue growth, customer retention, and operational efficiency across our EBO (Exclusive Brand Outlet) channel.

This role demands strong cross-functional collaboration, campaign planning, and a sharp eye on ROI from offers, seasonal promotions, and repeat customer programs.

Responsibilities:

- Offer & Promotions Strategy: Own end-to-end planning and execution of in-store promotional campaigns, product offers, and bundling strategies to drive footfall, conversions, and category growth.

- Discounting & Margin Control: Monitor and optimize discounting structures to ensure profitability while supporting sell-through; work closely with finance and merchandising teams to track impact.

- Customer Repeat & Retention Drives: Design and execute loyalty and reactivation campaigns to drive repeat purchases from existing customers using in-store CRM data and insights.

- Operations & Store Growth Levers: Collaborate with retail ops to implement growth enablers (e. staff incentives, conversion targets, ATV/NOB boosters) and drive consistency in execution across stores.

- Seasonal & Tactical Planning: Build and calendarize high-impact seasonal campaigns and local store events in sync with product launches, festivals, and retail opportunities to maximize channel sales.