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401
Applications:  245
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Job Code

1733553

Mamaearth - eCommerce Lead

HONASA CONSUMER LIMITED.8 - 15 yrs.Gurgaon/Gurugram
Posted 3 days ago
Posted 3 days ago

About the Role:

This is a P&L-owning mandate to build and scale the Beauty.coms and other marketplaces across our brand portfolio. The person will lead a cross-functional team of KAMs and performance marketers and carry direct accountability for close to a third of the company's total e-commerce business. This is not a caretaker role. We need someone who can sit inside genuine ambiguity, shifting algorithms, unclear ownership lines, and still drive a sharp, numbers-backed plan forward. Equally, this is a high-stakes relationship seat: the person will be the face of the business to some of the most demanding, tough negotiating counterparts in Indian e-commerce, and needs to be able to hold their own without burning the relationship.

Key Responsibilities:

1. P&L Ownership and Commercial Management:

- Own the full P&L for the beauty.coms portfolio and other marketplaces across all brands.

- Drive topline growth without trading away contribution margin, pricing, trade terms, marketing spend efficiency, returns/RTO.

- Run quarterly and annual business planning: revenue targets, margin targets, and investment allocation across platforms and brands.

- Own the key commercial levers end-to-end: ASP, discounting, platform fees/commissions, marketing ROI, inventory health, and be answerable for movement in each.

2. Analytical Rigor and Reporting:

- Build a real-time, no-blind-spots view of performance - platform-wise, brand-wise, SKU-wise.

- Convert raw data (sales, ad spend, funnel metrics, competitive benchmarks) into decisions, not just decks.

- Diagnose performance dips from first principles - never accept a platform's explanation at face value.

3. Problem Solving in Ambiguity:

- Operate comfortably where the playbook does not exist yet - new platforms, shifting policies, unclear internal ownership.

- Identify and act on growth levers across platforms - new brand launches, category expansion, platform-exclusive programs.

- Get ahead of algorithm/policy shifts and competitive moves rather than reacting to them.

- Cut through complexity fast - make a call with 80% information rather than waiting for the last 20%.

4. Relationship Management at the Highest Stakes:

- Own senior relationships with category and business heads at Nykaa, Myntra, Tira, and other key platforms - this is the most demanding part of the role and needs someone who can genuinely excel at it, not just survive it.

- Negotiate trade terms, marketing budgets, and visibility placements firmly, without burning the relationship.

- Manage difficult, ego-heavy counterparts - internal and external - with equal parts spine and tact.

- Know precisely when to hold a line and when to build the other side an exit that lets them save face.

5. Team Leadership:

- Lead and develop a team of Key Account Managers and Performance Marketing professionals.

- Set clear goals, review cadences, and coaching plans; raise the bar on analytical and commercial thinking across the team.

- Build a culture of ownership: the team should operate like founders of their respective platforms.

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Job Views:  
401
Applications:  245
Recruiter Actions:  0

Job Code

1733553

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