Mallcom - National Sales Head

Job Description

To drive sales growth, dealer engagement, and market expansion in the assigned region by leading a high-performing team of Regional Sales Manager, Area Sales Managers and managing end-to-end execution of sales strategies. The role will serve as a strategic link between regional field operations and corporate leadership, ensuring alignment with national business goals and revenue targets.

Key Responsibilities

1. Sales Strategy and Execution

- Translate national sales strategy into actionable regional plans.

- Achieve and exceed monthly, quarterly, and annual sales targets for the region.

- Identify regional market trends and define localized action plans.

2. Team Leadership

- Lead, mentor, and manage the team of RSM, Area Sales Managers (ASMs).

- Review RSM/ASM performance regularly and ensure KPI achievement.

- Promote a disciplined, data-driven sales culture.

3. Dealer Management

- Strengthen the dealer network and resolve field-level issues.

- Implement structured dealer review, incentive, and feedback mechanisms.

- Ensure dealer compliance with branding and pricing policies.

4. Analytics and Cross-functional coordination

- Drive usage of CRM tools (e.g., Salesforce) and Business Intelligence dashboards.

- Provide weekly reports to senior management with actionable insights.

- Work closely with Branding, Marketing, and Product teams to ensure sales enablement tools match field requirements.

Key Performance Indicators (KPIs):

KPI Area Measurement

- Sales Achievement 90% Achievement vs. Regional Sales Target

- Dealer Growth No. of Active Dealers, Dealer Satisfaction Score

- RSM/ASM Performance 80% of RSM/ASMs meeting monthly KPIs

- CRM Adoption 100% Reporting and Activities Logged on Salesforce

- Territory Expansion New Towns/Industries Added

- Team Health Retention and Engagement of Sales Team

Desired Profile

- Experience: 18+ years in B2B sales, distribution-led models; minimum 3 years in a regional or national leadership role.

- Age/Sex/Marital status: No bar

- Industry Exposure: Safety Equipment / Industrial Products / B2B Sales

- Education: Graduate in Engineering or Business; MBA preferred

- Skills: Strong leadership, analytical ability, dealer network management, CRM usage, excellent communication