Malabar Group - Social Media Manager

Role Objective

Responsible to develop and execute targeted social media marketing strategies that drive brand awareness, engagement, and sales growth for Malabar Gold & Diamonds regional retail stores through localized, high-quality content and data-driven campaign management.

Functional Responsibilities

- Develop and implement social media marketing strategies aligned with regional retail marketing objectives, including store-specific campaigns, promotions, and new store launches.

- Create detailed social media calendars and plans, ensuring timely and relevant content delivery for each store and campaign.

- Stay updated on the latest social media trends, platform updates, and competitor activities within the regional retail landscape.

- Conceptualize, create, and curate engaging, high-quality content (text, images, videos, stories, live sessions, etc.) specifically for store-level campaigns and new store launches across various social media platforms (Facebook, Instagram, YouTube, etc.).

- Ensure all content is consistent with Malabar Gold & Diamonds brand guidelines and tone of voice.

- Coordinate with internal teams (marketing, retail operations, design) and external agencies (if any) for content creation and approvals.

- Manage and maintain the social media presence for individual store locations, ensuring localized and relevant content.