Malabar Group - Product Manager - CRM

Core Responsibilities

- Product Strategy & Roadmap: Defining the vision, roadmap, and requirements for CRM systems, specifically focusing on user acquisition, retention, and engagement.

- Growth Optimization: Running experiments (A/B testing) to optimize customer funnels, conversion rates, and retention strategies.

- Data Analysis: Monitoring key performance indicators (KPIs) such as customer engagement rates, conversion rates, and retention rates to identify growth opportunities.

- Customer Journey Mapping: Creating and refining user journeys to improve the overall customer experience and maximize lifetime value.

- Cross-Functional Collaboration: Working with marketing, sales and IT teams to implement features and drive growth.

Key Skills & Qualifications:

- Technical Proficiency: Strong understanding of CRM platforms (e.g., Salesforce, HubSpot, Zoho).

- Analytical Skills: Expert-level knowledge of data analysis, user testing, and growth hacking techniques.

- Strategic Thinking: Ability to map out customer journeys and align product features with business growth goals.

- Product Management: Experience in product development, including writing Product Requirement Documents (PRDs) and prototyping.-