Malabar Group - eCommerce Lead

Key Responsibilities:

1. Sales & Revenue Growth

- Align with retail teams for omnichannel initiatives and inventory sharing. Own and deliver monthly and annual e-commerce sales targets.

- Monitor performance across sales channels (website, marketplaces, social commerce) and take corrective actions to achieve targets.

- Identify and capitalize on upsell, cross-sell, and bundling opportunities.

- Work with analytics teams to track KPIs such as conversion rate, average order value, and customer acquisition cost.

2. Product Portfolio & Merchandising

- Ensure continuous expansion and optimization of the online product assortment.

- Collaborate with merchandising and inventory teams to ensure product availability and timely new launches.

- Ensure all product listings are accurate, SEO-optimized, and visually appealing.

3. Marketing & Traffic Generation

- Collaborate with the marketing team to plan and execute performance campaigns across digital channels.

- Ensure alignment between product launches, marketing calendars, and promotional events.

- Monitor traffic sources, campaign ROI, and recommend adjustments to maximize returns.

4. Operations & Fulfilment

- Coordinate with operations, logistics, and store teams to ensure smooth order processing, packaging, and timely delivery.

- Oversee stock allocation for online orders to reduce order cancellations due to stock-outs.

- Implement process improvements to reduce delays and errors.

5. Customer Experience & Service

- Monitor and minimize customer complaints by ensuring quick resolution through the customer service team.

- Analyze feedback to identify recurring issues and drive systemic fixes.

- Ensure consistent, premium brand experience across all customer touchpoints.

6. Cross-Functional Collaboration

- Work closely with IT/tech teams for website enhancements and bug fixes.

- Partner with finance for sales reporting, reconciliations, and payment gateway settlements.

- Align with retail teams for omnichannel initiatives and inventory sharing.