Responsibilities - Involved in formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams. - Responsible for managing the P&L of MMT's flagship loyalty program - Leverage data and analytics to understand user behavior and transaction/search patterns - Come up with strong data insights to drive segmentation strategy for CRM campaigns - Suggesting program tweaks (backed by data insights) in the loyalty program to manage the twin priorities of - customer delight & positive unit economics - Working closely with the Alliance team to onboard new partners and ensuring a world class customer experience - Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle. - Effectively utilize push notifications, SMS & email campaigns to target users with relevant and personalized communication. - Drive and monitor A/B tests and data driven experiments. - Responsible for quality assurance of all CRM campaigns. - Stays abreast of and recommends mobile & email marketing best practices. - Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards. Desired Profile - MBA from a reputed Tier 1/Tier 2 B-School, consistent performance across academic and professional career - Must have a grasp for numbers and willing to handle large volumes of data and analysis - Quick learner and highly action oriented with the ability to work in a fast paced and dynamic environment - Prior experience with an e-commerce player ; especially in revenue management/category management is preferred - Excellent team player with good written and verbal communication skills. - Ability to manage/influence multiple stakeholders, good cross functional skills

Gurgaon/Gurugram

MakeMyTrip - Assistant Manager - CRM 

Job Description for MakeMyTrip - Assistant Manager - CRM  in MakeMyTrip in  Gurgaon/Gurugram for (3-5) years of experience. Apply Now!