MAI Labs - Lead - Performance Marketing - Web3.0/Blockchain

Description:

Mai Labs is a global technology incubator specializing in blockchain infrastructure, Web3 automation, and real-world asset tokenization.

Our global product focus is to develop cutting-edge platforms that facilitate blockchain adoption and connect industries, enterprises, and developers.

Our portfolio includes:

STOEX, a regulated asset tokenization platform.

Kalp Studio and Kalp Foundation, focused on secure blockchain networks; and

Kwala, a cross-chain Web3 workflow AI agentic engine.

Trisori, non-custodial wallet layer with fast APIs, MPC-based security, and multi-chain abstraction.

CorpCash, closed-loop digital wallet platform.

We emphasize a decentralized and collaborative work culture that fosters autonomy, innovation, and continuous learning.

At Mai Labs, technology enables transformative solutions that bridge ideas and real-world outcomes.

If above resonates with you, we will love to have a discussion with you.

Role: Performance Marketing Lead (Blockchain/Web3.0).

Location: Noida (WFO) / 5 days.

About the Role:

This role will serve as the central owner of all paid performance marketing efforts across multiple product lines.

You will design, implement, and scale high-impact growth strategies while building and leading an in-house team alongside overseeing external agency partners.

The ideal candidate is comfortable navigating startup ambiguity, brings structure and process to fast-paced environments, and has the ability to translate complex, technical products into compelling performance-driven campaigns.

What will you get to do?:

- Lead strategy and execution across paid channels (Google, Meta, LinkedIn, X, etc.) for multiple product lines simultaneously.

- Own CAC, ROAS, LTV, funnel efficiency, and revenue contribution.

- Understand product complexity, ICPs, and buying journeys to design differentiated performance strategies for each product while maintaining portfolio-level efficiency.

- Hire, mentor, and scale a high-performing in-house performance marketing team from scratch while defining clear KRAs and accountability structures.

- Manage and optimize relationships with external agencies and partners, ensuring alignment, performance benchmarks, and cost efficiency.

- Establish dashboards, attribution models, and experimentation frameworks (A/B testing, funnel optimization) to drive continuous performance improvement.

- Introduce systems, documentation, reporting cadences, and process rigor in a fast-moving startup environment without slowing down execution.

Skills & Qualifications:

- 8+ years of hands-on performance marketing experience with a preferred background in web3.0, SaaS, blockchain, etc.

- Proven track record of scaling paid campaigns across multiple products or business units.

- Strong analytical mindset with deep understanding of attribution, funnel metrics, and growth levers.

- Experience managing both in-house teams and external agencies with strong ability to simplify and market complex, technical products.

- Entrepreneurial, ownership-driven, and comfortable operating in ambiguity.