About Mahina:

Mahina is a women-led period care brand rethinking how we experience menstruation. We are Indias first brand to engineer bonded period underwear, with a focus on apparel innovation, credible safety testing and long-term performance.

We are committed to creating a culture where women feel informed, supported and confident in making choices for their bodies. Through thoughtful brand building, honest conversations and supportive ecosystems, we aim to make everyday life easier across every stage of the menstrual journey.

Mahina represents a shift in how we understand and care for one of the most natural and intimate cycles of a womans life. We are building better choices for menstruators, one innovation at a time.

Explore Mahina at www.mahina.co

Job Description:

Position Overview:

As Senior Brand Manager at Mahina, you will sit at the intersection of strategy, creativity, and execution, shaping how an emerging category is understood, desired, and adopted. This is a hands-on role for someone who thrives in zero-to-one brand building, embraces rapid cycles of testing and iteration, and can turn deep consumer insights into bold, creative, and commercial outcomes.

You will partner closely with Mahinas creative, content, and growth teams to craft campaigns, refine product storytelling, and evolve how the brand shows up across every touchpoint, from digital platforms to offline experiences and influencer ecosystems.

Key Responsibilities:

- Develop and execute integrated brand campaigns, owning every step from brief to launch, ensuring ideas reach consumers rapidly and memorably.

- Turn customer insights and market opportunities into concrete stories, activation formats, and channel plans that drive trial and conversion.

- Partner with content, creative, and growth leads to deliver high-volume, high-quality assets and messaging, designed for digital, social, and offline environments.

- Manage real-time rollout of initiatives, including gifting programs, influencer seeding, and grassroots events, tracking results and optimising fast.

- Maintain brand guidelines, playbooks, and templates for team-wide alignment, enabling speed and consistency across execution.

- Lead creative sprints, collaborate with external agencies, and oversee partner outputs to ensure Mahinas distinct voice is maintained in every channel.

- Drive the category education agenda, developing toolkits, guides, and new formats to make reusable period care accessible and desirable for first-time users.

- Support new product launches with brand positioning and execution plans, from pre-launch content to activation and PR.

- Oversee and manage end-to-end brand and creative strategy for performance marketing, CRM marketing, website, new launches, customer research, and insight mapping.

- Drive measurable growth in awareness, customer acquisition, conversion, retention, and overall revenue through effective brand and marketing initiatives.

Qualifications and Skills:

- 6-8 years in consumer brand management or marketing, with tangible experience taking ideas from strategy through execution in D2C, FMCG, or lifestyle brands.

- Track record of managing multi-channel campaigns and leading initiatives across digital, social, and partnerships.

- Exposure to building new or challenger brands, with comfort navigating ambiguity and shifting priorities.

- Thrives in a highly collaborative environment with proven ability to work alongside creative, marketing, and product teams to quickly deliver assets and launches.

- Strong project management and communication skills, balancing creativity with operational discipline.

- Results-oriented, with a bias toward action and continuous optimization. Experience with analytics and rapid iteration is a must.

Key Attributes:

- Cross-Functional Collaboration: A collaborative working style, aligning and integrating efforts across creative, content, product, and marketing teams to maximize impact.

- Agility in Execution: Ability to translate strategic direction into rapid, high-quality action across digital, offline, and grassroots channels, ensuring ideas launch quickly and deliver tangible results.

- Detail-Oriented: Ensure precision in all communications and partnerships.

- Analytical: Ability to evaluate campaign performance and derive actionable insights.

- Passionate: Share Mahinas mission of empowering menstruators and promoting sustainability.

This role is an incredible opportunity for an enthusiastic self-starter to grow with a brand that is revolutionizing menstrual health. Join us!