Assistant Brand Manager - Brand Marketing Position Overview: This role is a crucial link between strategy and execution, helping translate Mahina's marketing vision into agile, high-impact campaigns. This role requires a strong mix of creative thinking, performance marketing understanding, and executional hustle - ideal for someone who thrives in building things ground-up at a fast-paced D2C startup. The core mandate includes driving performance and creative advertising, managing agency and freelancer networks, and leading CRM initiatives for retention and engagement. Additionally, this role will contribute to cross-functional brand and product launch campaigns that shape Mahina's growth journey. Key Responsibilities: a. Performance & Advertising: - Lead creative development for performance ads (video, static, UGC, and influencer assets) across Meta, Google, YouTube, and new digital channels. - Ideate, create, and test ad concepts in collaboration with in-house creatives, freelancers, and agencies, ensuring strong brand alignment and measurable impact. - Partner closely with the growth team to analyze ad performance data, iterate creatives, and identify winning messages and visuals. b. Creative Network & Production Management: - Build and manage a network of freelancers, editors, designers, and creative boutiques to deliver high-quality, quick-turnaround assets. - Oversee content creation workflows - from briefing to delivery - maintaining speed and consistency across formats and platforms. - Coordinate with external agencies for campaign execution and production excellence. c. CRM & Retention: - Lead CRM campaigns across email, SMS, and WhatsApp -with timely delivery of assets and analysing communication. - Build monthly calendars which help deliver repeat purchases while keeping brand affinity in check - Identify opportunities to personalize communication based on behavioral or purchase insights. d. Product & Campaign Launches: - Support new product and micro-campaign launches with ideation, creative briefs, execution timelines, and post-campaign analysis. - Collaborate cross-functionally with content, growth, and operations to deliver aligned, on-brand go-to-market rollouts. Qualifications and Skills: - Bachelor's degree in Marketing, Communications, or a related field. - 1-2 years of experience in brand marketing, performance creative strategy, or campaign execution (preferably in a D2C or digital-first brand). - Strong creative sensibility with exposure to digital advertising (Meta, YouTube, Google, etc.). - Understanding of CRM platforms and customer lifecycle management. - Experience working with external agencies, freelancers, or production teams to deliver creatives at speed. - Analytical mindset - able to interpret creative performance data and drive optimization. - Proactive, detail-oriented, and agile - thrives in a fast-paced, testing-focused environment. Key Attributes: - Creative Agility: Balances strategy with fast-paced execution to build high-performing, thumb-stopping content. - Collaborative Mindset: Works fluidly across creative, growth, and product teams to ensure brand consistency and speed. - Analytical Discipline: Uses performance metrics and CRM insights to refine creative and communication strategy. - Ownership: Operates with a builder's mindset - independently driving ideas to execution and improvement. - Passion for Brand Storytelling: Deep enthusiasm for D2C creativity, cultural relevance, and building category-first brands. This role is an incredible opportunity for an enthusiastic self-starter to grow with a brand that's revolutionising menstrual health. Are you ready to make a difference? Join us!

Bangalore

Mahina - Assistant Brand Manager 

Job Description for Mahina - Assistant Brand Manager  in Add agency in  Bangalore for (1-2) years of experience. Apply Now!