Magicbricks - Head - Search Engine Optimization

Location: Noida

Department: Product

Reports To: Chief Product Officer (CPO)

About Magicbricks:

At Magicbricks, were reimagining how millions of Indians buy, sell, and rent homes.

As one of Indias leading real estate platforms, we blend data, technology, and deep consumer insights to create meaningful journeys for home seekers and property sellers.

Were looking for an SEO Head to drive our organic growth strategy, scale search visibility, and make Magicbricks the default destination for property discovery in India.

Role Overview:

- The Head of SEO will lead end-to-end SEO strategy - from technical optimization and content architecture to analytics and growth experimentation.

- This role requires a data-driven growth leader who can combine strategic vision with hands-on execution to deliver sustainable organic growth.

Key Responsibilities:

- Develop and own the SEO roadmap across products, platforms, and geographies.

- Lead all aspects of on-page, off-page, and technical SEO to maximize visibility and organic traffic.

- Partner with Product, Engineering, and Content teams to ensure SEO best practices are embedded across all initiatives.

- Identify new opportunities for keyword expansion, content optimization, and link-building.

- Drive continuous improvement in Core Web Vitals, crawl efficiency, and site architecture.

- Monitor and report SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.

- Stay ahead of search engine algorithm updates, industry trends, and competitor strategies.

- Build and mentor a high-performing SEO team, managing internal resources and agency partnerships.

- Collaborate with Marketing and Growth teams to align SEO with overall traffic acquisition and conversion goals.

Key Skills & Competencies:

- Proven experience (10+ years) leading SEO for large-scale consumer tech / marketplace / e-commerce platforms.

- Strong understanding of technical SEO, content SEO, and local SEO dynamics.

- Expertise in web analytics, keyword research, and SEO tools (GA4, GSC, Screaming Frog, Ahrefs, SEMrush, etc.

- Excellent grasp of HTML, JavaScript, site architecture, and CRO fundamentals.

- Strong analytical skills and ability to communicate insights effectively to cross-functional teams.

- Experience working closely with product and tech teams in an agile environment.

- Strategic thinker with a growth mindset and hands-on execution capability.

Preferred Qualifications:

- Bachelors or Masters degree in Marketing, Digital Marketing, Computer Science, or related field.

- Experience in real estate, classifieds, or large-scale digital consumer platforms preferred