Designation: Head of Marketing

Reports to: Founder / CEO

Location: Bangalore, Koramangala (in-office)

About Mackly:

Mackly is a 100% online kids' apparel brand specializing in innerwear, sleepwear, and activewear, sold via its own D2C website and across major platforms including Myntra, Amazon, Firstcry, Nykaa, and Flipkart. The company is scaling and plans to move into physical retail within the next 1-2 years once it hits a revenue milestone.

Purpose of the Role

Own all marketing P&L, execution, and revenue delivery across the D2C site, marketplaces, and social/community - the single point of accountability for customer acquisition, revenue growth, retention, and brand.

Core Responsibilities

- Directly accountable for monthly and quarterly revenue targets across the D2C site and all marketplaces - the primary owner of the topline number

- Set quarterly marketing strategy and budget across all channels; report monthly on CAC, ROAS, repeat rate, and revenue contribution by channel

- Directly manage the performance marketing agency - approve spend plans, review creative testing cadence, hold them to CAC/ROAS targets

- Directly manage the retention agency - own LTV, repeat purchase rate, and CRM flow performance (email/WhatsApp/SMS)

- Own marketplace growth strategy - listing quality, on-platform ads, deal calendar planning, ratings/review management - working closely with the ecommerce lead

- Partner with the ecommerce lead to protect marketplace revenue continuity - stock health, platform terms/promotions, and account performance across Myntra, Amazon, Flipkart, Nykaa, and Firstcry

- Own social and content strategy - content calendar, brand voice consistency, influencer/UGC pipeline

- Own community and events strategy - in-person pop-ups, parenting-community and school tie-ups, influencer meetups, and D2C customer events, especially ahead of physical store launches

- Own PR - manage media relationships, pitch founder/brand stories, drive launch and milestone coverage directly; evaluate and onboard a dedicated PR agency as the brand approaches physical retail rollout

- Manage, mentor, and set KPIs for a 4-person Bangalore marketing team

- Coordinate with the Colombo apparel/product design team so new collections and product launches are reflected in campaign planning and marketing timelines

- Build the early marketing readiness plan for physical retail (12-24 months out): store launch playbooks, local activation templates, brand consistency guidelines

What We're Looking For

- 5-8 years total experience, with at least 3-4 years specifically in D2C/ecommerce - fashion, apparel, or FMCG background preferred

- Direct, hands-on exposure to marketplace growth (Myntra, Amazon, Flipkart, Nykaa, Firstcry) - this is non-negotiable, not a nice-to-have

- Proven experience managing performance and/or retention marketing agencies, with clear ownership of CAC/ROAS/LTV targets

- Experience leading a small team (2-5 people) directly

- Strong on both strategy and execution - this is a hands-on role, not a purely strategic one, given the team size

- Comfortable being based in Bangalore and working from the Koramangala office

- Prior exposure to community/event marketing and basic PR/media outreach is a strong plus, though not a hard requirement

Why This Role

This is a true "Head of" mandate - full ownership of demand generation, retention, marketplace growth, and brand/community, reporting directly to the Founder, at a company entering a high-growth phase ahead of its first physical retail expansion. The mandate includes explicit authority to re-scope existing agency relationships within the first 60 days.

Compensation: - 18-20 LPA fixed + up to - 5 LPA performance variable (revenue growth, ROAS, repeat rate, agency re-scoping milestones) - total earning potential - 23-25 LPA.

Team size: 4 direct reports (ecommerce, creative, social, community) + 2 external agencies (performance & retention marketing)

Experience: 5-8 years, with 3-4+ years specifically in D2C/ecommerce (candidates with 8-10 years currently in a #2/senior manager role at a larger brand, open to a step up in ownership and title, are also welcome)