m360 Research - Manager - Social Media

- This is a night shift job role.

- Immediate joiners are required.

- Position is based out of the Bangalore office.

Job Description:

- The Social Media Recruitment Manager will be responsible for implementing various digital marketing strategies for effective targeting & recruitment of healthcare professionals for various primary market research surveys.

- The role involves effective utilization of various social media channels and other online programs to attract target audiences.

- Will be working in close partnership with the local fieldwork teams and will be accountable for designing and deploying strategies to recruit new panel members.

- This role requires innovative, out of the box thinking with an analytical & strategic bend of mind, who can excel in a fast-paced environment and can adjust tactics to deliver the required results.

- This person will have to take complete ownership of developing paid campaigns, including Ad content, define appropriate targeting, set budgets and track ROI.

- This is an individual contributor role with no people management tasks involved.

- However, this role will entail working with cross-divisional teams and strong collaboration with m360 project management & fieldwork operations team.

- Design and implement marketing & recruitment campaigns that achieve project and panel objectives.

- Design, plan and execute complementary social media campaigns to recruit & onboard new healthcare panel members (Doctors, Allied healthcare professionals, patients & consumers) in USA, Canada and India.

- Hold responsibility for the analytical reporting of digital marketing and social media campaigns and use that data to inform future activities and improvements.

- Create engrossing & attractive templates and compelling visuals for paid campaigns, online Ads and banners.

- Leverage LinkedIn & other professional networking platforms to expand reach, followers and target potential survey participants.

- Establish connections with healthcare influencers to promote m360 brand & surveys.

- Identify affiliate tools & partners and develop strong collaborative relationships and utilize those connections & tools for project level & panel recruitment.

- Expand FB group (both open & closed) & advisory group connections and run.