M2P Fintech - Specialist - Product Marketing

Description:

What Will You Do in this Role:

- Develop and Execute Marketing Strategies: Create and implement comprehensive marketing strategies and campaigns to enhance product visibility and drive sales growth.

- Market Research: Conduct thorough market research to identify customer needs, market trends, and competitive dynamics.

- Collaborate with Product Management: Work closely with product management to translate product features into compelling marketing messages.

- Create Marketing Materials: Develop various marketing materials, including brochures, presentations, and digital content, ensuring consistency across all channels.

- Manage Product Launches: Plan and coordinate product launches and promotional activities to align with the overarching marketing strategy.

- Analyze Campaign Performance: Monitor and analyze the performance of marketing campaigns to optimize future efforts.

- Customer Engagement: Engage with customers and sales teams to gather feedback and improve product positioning.

What Youll Need to be Successful in this Role:

- BA/BS in Marketing or a related field preferred.

- 3-5 years of marketing or communications experience, with a focus on writing. Experience in the relevant industry of Banking / Fintech is desirable.

- Strong presentation skills, storytelling ability, and a passion for understanding customer problems and experiences.

- Ability to work collaboratively with global product marketing teams and other stakeholders.

- Sharp eye for detail and highly developed organizational skills.