Role Objective:

As a Marketing/Senior marketing manager at M1xchange, you will drive the brand's narrative across India's supply chain finance ecosystem. You will be responsible for designing and executing multi-channel marketing strategies that reach MSMEs (Suppliers), Large Corporates (Buyers), and Financial Institutions (Banks/NBFCs). Your goal is to scale M1xchange's digital footprint, enhance thought leadership, and drive platform throughput through data-backed lead generation and engagement.

Key Responsibilities:

Strategic Brand Positioning: Develop and maintain a consistent, luxurious, yet minimalist brand aesthetic across all touchpoints, ensuring M1xchange is perceived as the most trusted TReDS platform in India.

Multi-Channel Campaigns: Lead the end-to-step execution of integrated campaigns across WhatsApp, Email, SMS, and Social Media to drive awareness of TReDS benefits and regulatory updates.

Performance Marketing & SEO: Oversee technical SEO initiatives and performance-led lead generation to attract MSMEs. Manage site architecture, unique content strategies, and SERP rankings to maintain domain authority.

B2B Outreach & Events: Strategize and anchor flagship industry events and regional outreach programs. You will manage the marketing collateral and communication for high-net-worth corporate decision-makers.

Marketing Automation: Leverage tools such as Salesforce and Breevo to automate the customer journey from onboarding MSMEs to re-engaging corporate buyers.

Content & Thought Leadership: Curate high-quality whitepapers, blogs, and video scripts that simplify complex financial concepts.

Stakeholder Management: Work closely with the Product and Sales teams.

Website Stewardship: Act as the primary owner of the M1xchange website managing updates, UI/UX improvements, and conversion rate optimization

Agency & PR Management:

1. Vendor Ecosystem: Act as the primary point of contact for Creative, Performance, and PR agencies. You will set their KPIs, manage budgets, and ensure their output meets M1xchange's brand standards.

2. PR Coordination: Work with the PR agency to secure media placements, manage press releases for major milestones and coordinate leadership interviews.

Events & Outreach:

1. Flagship Forums: Lead the marketing and execution of our flagship industry event, and regional outreach programs.

2. B2B Collateral: Create high-impact presentations and marketing kits for sales teams to use with CXOs of Corporates and Banks.

Required Skills & Qualifications :

- Proven track record in B2B Marketing, preferably within Fintech, Supply Chain Finance, or SaaS.

- Communication: Exceptional storytelling skills with the ability to act as a brand anchor or spokesperson during industry events.

- Content Mastery: Proven ability to produce or direct high-quality video content and professional business writing.

- Technical Stack: Familiarity with CMS (WordPress), SEO tools (SEMrush), and Marketing Automation (Salesforce), Email Marketing (Breevo).

- Agency Management: Strong experience in briefing and holding external partners accountable for ROI.