M&C Saatchi Performance - Paid Search/SEM Manager

Performance Optimization:

- Continuously analyze campaign performance metrics to identify optimization opportunities.

- Adjust bids, targeting, and creative elements to maximize ROI and minimize wastage.

- Leverage automation tools and scripts to enhance campaign efficiency and scale.

- Utilize audience segmentation and remarketing to improve conversion rates and customer retention.

- Stay ahead of search engine algorithm updates and ad platform innovations to maintain a competitive edge.

Data Analytics & Reporting:

- Track, analyze, and report on campaign performance using tools such as Google Analytics, Data Studio, and Tag Manager.

- Present actionable insights, campaign learnings, and ROI reports to senior management.

- Collaborate with the analytics team to ensure accurate attribution modeling and tracking of KPIs.

- Develop dashboards to visualize paid search performance trends and forecast future outcomes.

Budget Management:

- Plan and manage monthly and quarterly paid search budgets across geographies and campaigns.

- Monitor daily spend to ensure campaigns remain within budget while achieving target performance metrics.

- Optimize bidding strategies and budget allocations to achieve maximum efficiency.

- Provide financial insights and recommendations to support business planning and forecasting.

Collaboration & Stakeholder Engagement:

- Work closely with creative, content, SEO, and web development teams to ensure landing page relevance and ad consistency.

- Partner with product and category teams to launch and promote seasonal or campaign-specific offers.

- Liaise with platform representatives (Google, Microsoft, etc.) to stay informed on new features and beta opportunities.

- Support integrated marketing initiatives by aligning paid search with display, social, and influencer campaigns.

Required Skills & Competencies:

- 3-6 years of hands-on experience managing large-scale SEM/PPC campaigns across Google Ads, Bing Ads, and related platforms.

- Strong understanding of keyword research, match types, bidding strategies, ad extensions, and conversion optimization.

- Proficiency in Google Ads Editor, Google Analytics, Tag Manager, and Data Studio.

- Experience with Shopping Ads, Dynamic Remarketing, and Display campaigns.

- Deep understanding of CPC, CTR, ROAS, CPA, and conversion tracking metrics.

- Ability to create compelling ad copies and optimize creatives for performance.

- Strong analytical mindset with advanced Excel/Google Sheets skills for data analysis.

- Knowledge of automation scripts, Smart Bidding strategies, and AI-driven campaign optimization