Lyxel&Flamingo - Manager - Offline Activations

Description:

Core Purpose:

- Lead planning & execution of OOH, DOOH, offline activations & event marketing, while proactively driving new business opportunities and managing vendor partnerships end-to-end.

Key Responsibilities:

Business Development (primary focus)

- Identify & prospect new clients/brands for OOH & experiential marketing.

- Build a robust pipeline, craft proposals & close deals.

- Maintain strong industry relationships with marketers, agencies & decision makers.

Campaign & Activation Execution

- Design and deliver OOH/DOOH campaigns location mapping, formats, negotiation, tracking.

- Plan and execute on-ground activations & events venues, production, logistics.

Vendor Ecosystem & Commercials

- Build and maintain a reliable vendor network for outdoor & activation needs.

- Negotiate competitive pricing and ensure flawless, timely delivery.

Measurement & Reporting

- Track impact (reach, engagement, leads, ROI) and share performance dashboards with clients.

Must-Have Skills:

- Proven BD and sales track record in media/marketing; ability to convert cold leads to accounts.

- Deep knowledge of OOH, DOOH & activation landscape sites, formats, costing.

- Negotiation & commercial acumen; comfortable with P&L and margin management.

- Strong presentation, pitching & relationship-building skills.

- Hands-on execution mindset can oversee end-to-end campaigns.

Profile Fit:

- Decent experience in OOH, DOOH & BTL activations (agency or brand side).

- Past exposure to large-format outdoor media + experiential campaigns.

- Confident, resourceful, good communicator with growth mindset