Lyxel&Flamingo - Business Research & Advertising Role

Responsibilities:

- Conduct primary and secondary research to gather information on markets, competitors, customer preferences, and industry trends

- Analyze data to identify potential business opportunities and marketing strategies

- Prepare research summaries, reports, and presentations for internal teams and management

- Assist in planning, executing, and monitoring advertising campaigns across digital, print, and social media platforms

- Support the marketing team in developing creative concepts based on research findings

- Track campaign performance, analyze results, and provide recommendations for improvement

- Collaborate with design, sales, and product teams to ensure consistent messaging and branding

- Assist in developing customer personas and target audience segmentation

- Stay updated with emerging advertising trends, marketing tools, and industry best practices

Technical and Professional Skills:

- Knowledge of market research methodologies and tools

- Basic understanding of advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads

- Proficiency in MS Excel, PowerPoint, and data analysis tools

- Good understanding of SEO, SEM, and content marketing basics

- Strong written and verbal communication skills

- Ability to work with cross-functional teams and meet deadlines

- 2 to 4 years of experience in business research, market analysis, or advertising roles