LWYD - Senior Social Media Manager

Location: JP Nagar, Bengaluru.

Position Overview:

Responsibilities:

- Create and curate compelling and shareable content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.

- Manage and maintain our social media accounts, ensuring consistent brand voice and visual identity across all channels.

- Monitor and analyze social media performance metrics, generate reports, and provide insights to optimize strategies and campaigns.

- Engage with our online community by responding to comments, messages, and inquiries promptly and in a professional manner.

- Collaborate with cross-functional teams to align social media efforts with broader marketing initiatives, product launches, and campaigns.

- Stay up-to-date with social media trends, emerging platforms, and industry best practices, and proactively identify new opportunities for growth and engagement.

- Research and identify key influencers, partners, and communities to foster strategic collaborations and amplify our brand presence.

- Monitor industry conversations and competitor activities to inform our social media strategies and identify areas for differentiation.

- Stay informed about relevant legal and regulatory requirements pertaining to social media, ensuring compliance in all activities.

Qualifications:

- 3+ years experience working on medium or large brands only.

- Strong ability to manage and lead a team.

- Deep understanding of various social media platforms, their respective strengths, and best practices for content creation, engagement, and growth.

- Proficiency in social media management tools and analytics platforms to measure and track performance.