Lumel - Marketing Manager/Senior Marketing Analyst

Job Title: Marketing Manager / Senior Marketing Analyst (B2B SaaS)

Location: Chennai (Work From Office)

Experience: 5 to 7 Years

Industry: B2B SaaS / Product Development

Employment Type: Full-time

About Us

We are a fast-growing product/engineering company with a focus on delivering impactful business intelligence and analytics solutions.

As we scale, we are looking for a talented Senior/Lead Marketing Analyst to join our collaborative marketing team and drive integrated marketing efforts across channels.

Role Overview

This role is ideal for a marketing professional with 5 to 7 years of experience in B2B environments, particularly within SaaS.

You will play a hybrid rolecombining strategic input with hands-on executionto manage content marketing, email campaigns, website updates, and more.

Key Responsibilities:

- Plan and execute email marketing campaigns using Salesforce (or equivalent CRM platforms).

- Manage website content and updates using CMS tools like WordPress.

- Create and publish a wide range of content including blog posts, eBooks, and video content.

- Lead or support organic social media campaigns, particularly for LinkedIn and other B2B platforms.

- Implement SEO best practices to enhance web visibility and organic reach.

- Support YouTube content management and video marketing efforts.

- Collaborate with cross-functional teams to align messaging and branding across marketing assets.

- (Bonus) Plan and execute paid advertising campaigns via LinkedIn Campaign Manager or other platforms.

- Leverage generative AI tools to enhance content creation and campaign efficiency.

Required Skills & Experience:

- 5to7 years of B2B marketing experience (SaaS preferred).

- Strong working knowledge of Salesforce (or similar CRM) for campaign execution.

- Hands-on experience with WordPress or similar CMS platforms.

- Proven ability to create marketing content: blogs, eBooks, video scripts, and more.

- Understanding of SEO fundamentals and content optimization strategies.

- Experience managing or contributing to organic social media campaigns on LinkedIn.

- Exposure to video content platforms like YouTube, including basic optimization.

- Familiarity with generative AI tools (e.g., ChatGPT, Jasper, Canva Magic Write).

- (Nice to have) Experience running LinkedIn paid campaigns or Google Ads.

Why Join Us:

- Be part of a fast-paced, product-driven team where your work makes a direct impact.

- Work on a wide range of marketing channels and initiatives.

- Gain exposure to modern martech tools and content marketing strategies.

- Enjoy a culture of collaboration, creativity, and continuous learning.