Role : Inbound Marketing Manager.

Location : Bangalore.

About Us:

- Lucidity is a rapidly growing company with a first of its kind and impactful product in the cloud storage.

- Joining Lucidity offers the opportunity to work on cutting-edge technology, solve real-world problems for major enterprises, and be part of a company that is reshaping the future of cloud storage.

- Listed among India's Top Startups by LinkedIn Link.

- We are backed by $32 M in funding from investors like Alpha Wave Global, WestBridge Capital, and Beenext Link.

- We are the category leader in cloud storage optimization.

- Trusted by major enterprises, including Fortune 500 companies spanning across the US and the UK, being the major Markets.

- Opportunity to work with experienced co-founders Vatsal & Nitin serial entrepreneurs who bring with them more than a decade of experience working with companies like Microsoft, Swiggy, and Tracxn and building and selling large tech products.

- Work in deep tech company and be part of an accelerated growth journey.

- We have a presence across India, Abu Dhabi, the US, and the UK.

What we do:

- Lucidity is a company that provides an automated NoOps disk auto-scaler for cloud storage across AWS, Azure, and GCP.

- It addresses over-provisioned block storage by dynamically scaling capacity, increasing disk utilization to around 80% from 25-35%.

- This results in cost reductions of up to 70% for businesses.

- Here's a video of what Lucidity does.

Key benefits include:

- Significant Cost Savings on storage (especially EBS costs).

- Elimination of Downtime by preventing disk space issues.

- Reduced DevOps Effort through automation.

- Application Agnostic solution works with various systems.

- Few additional useful links: website, blogs :Youtube : LinkedIn.

- We are growing aggressively and plan to expand our revenue by 5x in the next 1 year.

- We are passionate about creating something unique, innovative, and big from India for global customers.

About the Role:

- We're hiring an Inbound Marketing Manager to build and scale an organic pipeline for Lucidity.

- Organic is one of the key pipeline channels we're investing in, and this role makes it a consistent, predictable contributor to revenue.

- This is a demand gen role, not a content or SEO-only role.

- You'll work closely with SMEs, product marketing, and a content strategist to develop campaigns and assets that generate qualified interest from enterprise buyers.

- You won't be measured on traffic or rankings.

- You'll be measured on the pipeline.

You're a builder:

You identify gaps before they're obvious, move without waiting for permission, and can connect creative ideas to commercial outcomes.

Core Responsibilities:

- Own inbound organic pipeline as a channel, SALs is your KPIs, not impressions or traffic.

- Develop and execute organic demand gen programs across SEO, AEO/GEO, LinkedIn, community, and emerging channels, not siloed in one.

- Partner with SMEs, PMM, and the content strategist to produce sales funnel-relevent content that creates awareness and generates demand among CIO, VP, Director of Cloud and Infrastructure.

- Identify and act on gaps and low-hanging opportunities competitors haven't captured, untapped search intent, LinkedIn topics with engagement upside, AI answer engine visibility (ChatGPT, Perplexity, Gemini), underserved communities.

- Build and maintain attribution in HubSpot and GA4 so organic pipeline is visible, credible, and reported consistently.

- Continuously test, measure, and iterate, know what's working, kill what isn't, double down on what compounds.

Experience Required:

- 7+ years in B2B demand generation, you've owned pipeline targets, not just content calendars.

- Demonstrated ability to drive qualified pipeline through organic channels, with results you can speak to specifically.

- Experience working cross-functionally with SMEs, product marketing, and content teams to bring campaigns to life.

- Strong analytics and writing skills, someone who can think independently.

- Fluency in HubSpot, GA4, and Search Console; comfortable owning attribution and reporting.

Strong preference for:

- B2B SaaS background, especially targeting technical or infrastructure buyers (cloud, DevOps, FinOps, IT).

- Hands-on experience with AEO, GEO, or AI search optimization.

- LinkedIn demand gen, content, thought leadership programs, or executive amplification that drove pipeline.

- Experience in a lean, high-growth environment where you built something from an early stage.