Lotus Interworks - Specialist - Performance Marketing

Job Title: Performance Marketing Specialist.

Location: Remote / Hybrid.

Experience Required: Minimum 5+ Years.

Employment Type: Full-Time.

About the Role:

We are seeking a highly skilled Performance Marketing Specialist with proven expertise in running and optimizing paid campaigns, building marketing automation workflows, and integrating tools to scale business performance.

The ideal candidate will be a Meta Ads Expert, and have hands-on experience with GoHighLevel (GHL), Zapier, Make (Integromat), and end-to-end workflow automation.

Key Responsibilities:

Campaign Strategy & Execution:

- Plan, launch, and optimize paid campaigns across Meta Ads (Facebook & Instagram), Google Ads, and other platforms.

- Develop strategies to improve ROAS, CTR, and conversion rates.

- A/B test creatives, audiences, and bidding strategies for performance improvement.

Automation & Integrations:

- Build and manage workflows in GoHighLevel (GHL) for lead nurturing, follow-ups, and funnel automation.

- Create and maintain automation processes using Zapier and Make (Integromat) to integrate CRMs, ad platforms, and marketing tools.

- Troubleshoot and optimize automation workflows for efficiency.

Tracking & Reporting:

- Implement pixel tracking, UTM parameters, and conversion APIs for accurate attribution.

- Monitor KPIs and create performance reports with actionable insights.

- Analyze data to identify growth opportunities and areas for improvement.

Collaboration & Creative Input:

- Work closely with the creative team for ad copy, graphics, and video content aligned with campaign goals.

- Collaborate with sales and product teams to ensure marketing strategies align with business objectives.

Key Requirements:

- 2+ years of proven experience in performance marketing.

- Expert-level skills in Meta Ads campaign management.

- Hands-on experience with GoHighLevel (GHL).

- Proficiency in Zapier and Make (Integromat) workflow automation.

- Strong understanding of lead funnels, CRM integrations, and marketing automation best practices.

- Ability to analyze data, generate insights, and make data-driven decisions.

- Familiarity with attribution models, tracking tools, and conversion rate optimization (CRO).

Nice-to-Have Skills:

- Google Ads and LinkedIn Ads experience.

- Basic HTML/CSS for landing page tweaks.

- Knowledge of API connections and webhooks.

- Email marketing automation experience.

What We Offer:

Competitive salary package.

Remote flexibility.

Opportunity to work with a fast-growing, innovative marketing team.

Continuous learning and upskilling opportunities.