Lotus Interworks - Performance Marketing Manager - B2B Lead Generation

Job Title: Performance Marketing Manager (B2B Lead Generation PilotOS)

Location: Remote / India (7pm 4am IST)

Type: Full-Time

About PilotOS:

PilotOS is the worlds first Campaign ROI Engineering System. We combine AlphaZero-style simulations with real-world microtesting, enabling businesses to achieve 2X99X ROI in 60 days. We are now building our inbound marketing engine and are looking for a Performance Marketing Manager to own our lead generation strategy end-to-end, based on proven growth funnels.

Role Overview:

You will be responsible for replicating and scaling a LinkedIn + Content + Outreach funnel (see diagram shared) to drive high-quality inbound leads for PilotOS. You will work closely with our designers (graphics & video) to execute campaigns, while you focus on strategy, execution, and optimization.

Key Responsibilities:

Lead Generation Strategy:

- Own the funnel: Identify Engage Filter Nurture Convert.

Campaign Execution:

- Run LinkedIn Ads and manage campaigns to drive awareness and engagement.

- Develop and distribute LinkedIn content (with design support).

- Execute cold email outreach campaigns to ICP prospects.

- Leverage SEO & content marketing to generate organic traffic.

Tracking & Optimization:

- Track LinkedIn engagers and identify website visitors using analytics/intent tools.

- Filter prospects based on ICP fit and route them to the right nurture flows.

- Run retargeting ads (Meta, YouTube, LinkedIn).

- Monitor campaign performance and continuously optimize for lower CAC and higher conversion.

Collaboration:

- Work with design team for creative assets (graphics, videos).

- Coordinate with sales to hand off qualified leads and improve conversions.

Requirements:

- +5 years of experience in B2B SaaS performance marketing / demand generation.

- Proven track record of running LinkedIn Ads, cold outreach, and inbound funnels.

- Hands-on with tools like:

- LinkedIn Campaign Manager

- HubSpot/Reply.io/Smartlead for outreach

- Google Analytics, Tag Manager, SEO tools (Ahrefs/SEMRush)

- Retargeting (Meta Ads, YouTube Ads)

- Strong understanding of ICP-based targeting, lead scoring, and funnel tracking.

- Data-driven mindset with ability to measure, report, and optimize campaigns.

- Ability to work independently as a one-person growth engine (with design support).

Nice-to-Haves:

- Experience in early-stage SaaS startups.

- Familiarity with AI/marketing tech products.

- Knowledge of marketing automation & lead nurturing workflows.

What We Offer:

- Opportunity to build PilotOSs inbound marketing engine from scratch.

- Competitive compensation with performance-based bonuses.

- Work with a fast-moving, ROI-driven team.

- Growth and ownership in a scaling SaaS startup.