Lotus Interworks - Performance Marketer - Google & Meta Ad

Job Title: Performance Marketer - Google & Meta Ads | SMB Focused

Shift: 7 PM - 4 AM IST

Location: Remote (India)

Job Description:

We are looking for a Performance Marketer with hands-on expertise in Google Ads (Performance Max) and Meta Ads campaigns, with a proven record of generating leads for SMBs in North America.

You must know how to launch, test, optimize, and scale campaigns with a numbers-first mindset. Your main KPI is performance - real leads, real ROAS, real revenue.

Key Responsibilities:

- Strategically launch and manage Google Performance Max and Meta Ads campaigns

- Target local and regional SMBs in the USA

- Use a test-and-scale approach - build hypotheses, validate with data, scale winners

- Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies

- Provide weekly reports and actionable insights (CPC, CPL, ROAS, lead quality, etc.)

- Own campaign performance - be responsible for hitting lead and sales KPIs

- Coordinate with internal sales/marketing teams on alignment and landing page optimization

You Must Have:

- Mandatory Google and Meta Ads Certification

- Proven experience running Google Performance Max and Meta Ads campaigns for SMBs

- Strong understanding of North American SMB segments and customer behavior

- Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance

- Expertise in lead generation, ROAS optimization, and budget scaling

- Strong communication, English proficiency, and ownership of results