Lotus Herbals - Senior Brand Manager

This is a full-time on-site role for a Senior Brand Manager located in Delhi, India. The Senior Brand Manager will be responsible for developing and implementing brand strategies, managing brand positioning, overseeing product launches, and collaborating with cross-functional teams to drive brand growth and awareness.

Key Responsibilities:

Brand Strategy & Planning:

- Develop and execute annual brand plans, positioning strategies, and go-to-market roadmaps.

- Conduct consumer and market insights to identify trends, opportunities, and competitive threats.

- Lead ATL, BTL, and digital marketing strategies to drive brand awareness and recall.

Product Development & Innovation:

- Drive NPD (New Product Development) in collaboration with R&D, packaging, and regulatory teams.

- Oversee product lifecycle management and ensure timely launches.

Communication & Campaign Management:

- Own 360- campaign execution (TV, digital, influencer, in-store, print).

- Liaise with creative, media, and PR agencies to develop impactful communication.

- Monitor campaign effectiveness using brand health and ROI metrics.

Consumer & Market Insights:

- Analyze consumer behavior, usage patterns, and feedback via research and data analytics.

- Lead U&A studies, brand tracks, and concept testing to inform strategy.

Sales & Trade Marketing Collaboration:

- Align closely with sales teams to create winning trade and retail strategies.

Financial Management:

- Manage brand P&L, budgeting, and forecasting in alignment with revenue targets.

- Monitor spend efficiency and track ROI across marketing channels.