Lotte India - Manager - National Sales Development

Position: National Sales Development Manager

Location: Head Office (Chennai)

Job Type: Permanent

Work Mode: Work from Office

Job Description:

- 10-15+ years of FMCG sales experience, with exposure to confectionery or impulse categories.

- MBA / PGDM in Sales & Marketing.

- Develop and execute national sales strategies to achieve volume, value, and market-share targets

- Drive distribution expansion, numeric reach, and visibility across urban and rural markets

- Lead and manage regional sales teams, distributors, and key channel partners

- Build strong relationships with key accounts, distributors, and trade stakeholders

- Design and implement trade marketing programs, promotions, and in-store activations

- Monitor sales performance, forecasts, and market trends; take corrective actions as required

- Collaborate closely with marketing, supply chain, finance, and product teams

- Ensure effective execution of launches, pricing strategies, and promotional campaigns

- Manage sales budgets, ROI, and trade spends

- Ensure compliance with company policies, systems, and reporting standards

Top Skills:

- Strong understanding of FMCG sales dynamics, especially confectionery

- Expertise in GT, MT, e-commerce, and institutional sales channels

- Proven ability to drive volume growth and market penetration

- Strong negotiation and key account management skills

- Ability to lead large, multi-location sales teams

- Strong coaching, mentoring, and performance management skills

- Experience in distributor and partner management

- Data-driven decision-making and sales forecasting

- Market analysis, competition tracking, and pricing strategy development

- Strong business planning and execution capability

- Expertise in trade schemes, promotions, and visibility initiatives

- Experience in product launches and category development

- Understanding of consumer behaviour and buying patterns

- Excellent communication and presentation skills

- Strong cross-functional collaboration

- Ability to influence senior stakeholders and external partners