Posted By
148
Posted in
Sales & Marketing
Job Code
1627113
Loom Solar - Head - Digital Marketing
4.1
84+ Reviews
Description:
Heres a Zoho job posting draft for Loom Solar Pvt. Ltd. based on your uploaded document Digital Marketing Head Lead Generation.
Its formatted to suit Zoho Recruit/Zoho Peoples job post layout with ATS-friendly language and readability for cand.
Job Summary:
The Digital Marketing Head will lead all digital initiatives to generate high-quality leads and maximize ROI across marketing platforms.
This role requires strategic thinking, leadership skills, and hands-on expertise in digital marketing tools and campaign management.
Key Responsibilities:
Strategy & Planning:
- Develop and execute digital marketing strategies with a strong focus on lead generation and conversion optimization.
- Plan and manage paid campaigns across Google Ads, Meta Ads, LinkedIn, and other digital channels.
- Identify target audiences, segment customers, and design funnel-based marketing approaches.
Performance Marketing:
- Oversee SEO, SEM, PPC, remarketing, and social media ad activities.
- Optimize landing pages, CTAs, and conversion paths to improve lead quality.
- Monitor and enhance key campaign metrics (CPC, CTR, lead-to-sale ratio).
Content & Brand Management:
- Collaborate with the content and creative teams to develop engaging lead-oriented assets blogs, videos, email campaigns, and infographics.
- Ensure consistent brand messaging across all online touchpoints.
Data Analytics & Reporting:
- Track KPIs like cost per lead (CPL), conversion rate, and ROI.
- Generate weekly/monthly performance reports and share insights with senior management.
- Use tools such as Google Analytics, HubSpot, Google Tag Manager, and Meta Business Suite for monitoring and analysis.
Team Leadership:
- Lead and mentor a team of digital marketers and content creators.
- Align marketing-qualified leads (MQLs) with sales objectives.
- Foster continuous learning and innovation within the team.
Key Performance Indicators (KPIs):
- Lead Generation Volume & Quality.
- Cost Efficiency (CPL, ROI).
- Conversion Optimization.
- Campaign Performance Metrics.
- Team Development & Leadership.
Requirements:
Required Skills:
- Proven track record in digital lead generation and growth marketing.
- Expertise in Google Ads, Meta Ads, SEO/SEM, and marketing automation tools.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent communication, leadership, and project management abilities.
- Ability to work under pressure and manage multiple campaigns simultaneously.
Qualification:
- Minimum: Bachelors degree in Marketing, Business Administration, or a related field.
- Preferred: MBA/PGDM in Marketing or Digital Marketing Certifications (Google Ads, HubSpot, Meta Blueprint, etc.
Experience:
- 6-10 years of experience in digital marketing.
- Minimum 3 years in a leadership role managing lead generation and performance marketing campaigns.
- Hands-on experience with SEO, SEM, social media advertising, analytics, and automation platforms.
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Posted By
148
Posted in
Sales & Marketing
Job Code
1627113
