Lokal - Digital Ad Sales Head

Job Overview

We are looking for a highly experienced and strategic Digital Ad Sales Head to lead our advertising revenue efforts in Delhi and Mumbai.

This role demands a deep understanding of the digital media landscape, proven experience in revenue generation, and the ability to build strong client relationships in a fast-growing and dynamic environment.

Key Responsibilities

- Lead digital ad sales for the region, driving top-line growth and building scalable ad revenue streams.

- Build, mentor, and manage a high-performing regional ad sales team.

- Develop and execute revenue generation strategies with a focus on CPM, CPC, CPL models.

- Establish and maintain strong client relationships with advertisers, agencies, and media partners.

- Identify new business opportunities and collaborate with cross-functional teams to drive monetization.

- Create, package, and present compelling media solutions tailored to client objectives.

- Leverage data and performance analytics to optimize campaigns and maximize revenue.

- Work closely with product and marketing teams to shape ad offerings aligned with user needs and market trends.

- Monitor market dynamics, competitor activities, and emerging trends in digital media.

Requirements

- 12+ years of experience in digital media ad sales, with at least 4 years in a leadership role.

- Prior experience in digital-first or new-age tech/media companies is mandatory.

- Proven track record of consistently meeting or exceeding revenue targets.

- Deep knowledge of digital ad ecosystems, including programmatic, performance, and brand-led campaigns.

- Exceptional leadership, negotiation, and stakeholder management skills.

- Strong network across advertisers and media agencies in North and West India.

- Proficiency in CRM tools and data analytics platforms.

- Fluent communication skills in English; knowledge of Hindi and regional languages is a plus.

Benefits

- Experience working with local language content platforms.

- Familiarity with regional user behavior across Hindi, Marathi, or other vernacular languages.

- Background in scaling monetization strategies for mobile-first platforms