- Market Analysis: Conduct continuous research on the competitive landscape, market trends, and industry developments to identify opportunities and challenges.

- Customer Insights: Deeply understand target personas, their pain points, and how they use the product. Gather and synthesize qualitative and quantitative feedback from customers, sales, and support teams.

- Pricing Strategy: Collaborate with Product and Finance teams on pricing and packaging strategies based on market value and competitive analysis.

2. Positioning & Messaging:

- Develop clear, differentiated, and compelling product positioning and messaging that resonates with target audiences and highlights unique value propositions.

- Create and maintain core messaging documentation (e.g., messaging matrices, key benefits, and use cases) for all product lines.

3. Product Launch & GTM Strategy:

- Lead the planning and execution of comprehensive Go-to-Market strategies for new features and major product releases.

- Coordinate across departments (Sales, PR, Demand Generation) to ensure all teams are aligned on the launch plan, target audience, and messaging.

- Define the ideal customer journey and map marketing tactics to drive adoption and usage.

4. Sales Enablement & Content:

- Create essential sales enablement tools and materials, including pitch decks, battle cards, competitive analysis guides, and demo scripts, to equip the Sales team for success.

- Develop customer-facing marketing content, such as website copy, landing pages, case studies, product videos, webinars, and technical blog posts, aligned with the messaging and SEO strategy.

- Train Sales, Support, and Marketing teams on new product features, value propositions, and successful objection handling.

5. Performance Monitoring:

- Measure and analyze the effectiveness of marketing programs and product launches (e.g., adoption rates, conversion rates, and revenue impact).

- Use data to iterate on messaging, targeting, and GTM strategy for continuous improvement.

Required Qualifications:

- Experience: 3-5 years of experience in Product Marketing, preferably for a SaaS, software, or technology company.

- GTM Expertise: Proven experience defining and executing successful Go-to-Market strategies and product launches.

- Content & Storytelling: Exceptional writing, communication, and presentation skills with a demonstrated ability to translate complex technical concepts into clear, engaging marketing stories.

- Technical Familiarity: Comfort with technology and the ability to work closely with Product Management and Engineering teams.

- Tools: Familiarity with CRM (e.g., Salesforce), Marketing Automation (e.g., HubSpot, Marketo), and Web Analytics tools (e.g., Google Analytics).

- Education: Bachelors degree in Marketing, Communications, Business, or a related field.