Marketing Manager - Digital/Social Media

Key Responsibilities:

- Social Media Strategy & Execution: Develop and implement comprehensive social media strategies across platforms such as LinkedIn, Twitter, Facebook, Instagram, and others to drive brand awareness, engagement, and lead generation.

- YouTube Channel Management: Oversee the creation, optimization, and management of our YouTube channel. Develop a content calendar, produce high-quality videos, and ensure the channel is growing and engaging with the target audience.

- Video Production: Plan, produce, and execute video content that aligns with brand messaging and marketing goals. This includes promotional videos, tutorials, behind-the-scenes content, and other multimedia formats.

- Content Creation & Optimization: Collaborate with internal teams to produce engaging content (videos, blog posts, infographics) for the website, YouTube, and social media platforms that attract, engage, and convert our target audience.

- Trend Monitoring & Analytics: Monitor industry trends and audience insights to identify new content opportunities, optimize video performance, and ensure maximum engagement.

- Social Media Amplification & Community Engagement: Manage content amplification strategies to boost organic reach. Engage with followers, respond to comments, and manage direct interactions to build an active and loyal online community.

- Paid Media & Campaign Management: Manage paid campaigns on social media platforms, including YouTube ads, to increase visibility, drive traffic, and enhance engagement. Optimize campaigns based on performance data and audience behavior.

- Collaborative Campaign Execution: Work closely with internal teams to design landing pages, optimize the user experience, and ensure consistency in messaging across video content and social channels.

- Influencer Relations & Publicity: Identify and build relationships with key influencers, journalists, and media outlets to gain coverage for company news, product launches, and initiatives.

- Event Management: Assist with virtual and in-person event planning, including creating promotional video content, working with vendors and event coordinators, and managing event-related social media campaigns.

- Evaluate Emerging Technologies & Trends: Stay up to date with emerging trends in video marketing, social media, and digital content creation. Provide recommendations for new platforms and tools to enhance our digital marketing efforts.

Requirements:

- Bachelor's degree or higher in Arts/Commerce/Science/Technology

- 4 to 6 years experience including minimum 2 years of experience in B2B Marketing

- Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads.

- Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns

- Demonstrable experience in managing marketing database, email, social media and/or display advertising campaigns

- Proven experience in social media management, video production, and YouTube content strategy.

- Strong written and verbal communication skills with an ability to create compelling content.

- Analytical mindset with experience using data to drive decision-making.

- Creative and resourceful with a passion for digital marketing and video storytelling.

- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends)

- A sense of aesthetics and a love for great copy and witty communication

- Able to work and thrive in a fast-paced, rapidly changing work environment