Logicloop - Group Head - Search Engine Marketing

About us:

- We are a team of go getters who leave no stone unturned to deliver exceptional performance.

- With a unidirectional approach towards maximizing Return On Investment we implement strategies based on data and technology.

- The approach is to make a logically correct start, to collect data along the way and use the same for informed data driven optimisations.

Job Description:

- As a Group HeadPaid Media at Logicloop- Ventures LLP, you will play a pivotal role in planning, executing, and optimizing paid media campaigns across various digital platforms.

- You will collaborate with cross-functional teams to ensure that our clients' real estate projects receive maximum exposure and achieve their marketing objectives.

Responsibilities:

Paid Media Strategy:

- Develop a strong understanding of the client's products, competition, industry, marketing goals and objectives.

- Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your category.

- Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviews.

- Work on yearly, quarterly and monthly media plan with the client and internal teams.

- Ensuring targets are achieved for the same.

Budget Management:

- Be responsible for all client budgets and ensure they are being spent effectively and as scheduled.

- Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification.

- Cross sell multiple media & non-media solutions to the client as per requirement.

Team Management:

- Participate in the training, individual development, on-boarding and mentoring of staff.

- Ensuring team members complete requisite Adwords / Facebook certifications / trainings necessary to hone their skills.

- Lead team to achieve targeted performance KPIs and provide assistance including optimizations and campaign troubleshooting.

- Coordinate strategies with internal teams to develop fully integrated campaigns as required.

Client Relations:

- Collaborate with client teams and agency partners to ensure client goals are met.

- Maintain good relations with publishers / networks to ensure a positive imagery of the company.

- Provide support and recognition for your team and effectively foster teamwork that drives motivation and retention.

- Actively contribute to corporate initiatives, automation projects, process changes, and roll-outs.

- Stay current with industry trends, best practices and discusses potential impact with team on client work.

- Create POVs, best practices, and assist in developing process documents.

- Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements.

- Provide support to Finance Department for billing and search engine invoicing.

- Devising digital marketing strategies for new business pitches.

- Proactively identifying, recommending & developing business opportunities on digital for existing clients.

Requirements:

- Minimum of 7- years of experience in Digital Marketing.

- Must have worked on multiple media channels Search, Social, Display (atleast 3).

- Has good communication skills and conviction.

- Highly informed and thoughtful perspectives on Digital Media overall.

- Ability to adapt brand expression and campaign strategy to relevant Digital channels.

- Working knowledge of relevant tools like AdWords, Analytics, Adobe (Omniture), ComScore, Similar Web etc