Business Head - Marketing Roles and Responsibilities: - The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer. - The group strongly believes in using 'brand' as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever-evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies. Competencies: - Building brand strategy - New product development - Effective consumer understating - Brand communication development - Go-to-market strategy - Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence - Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time - Adaptable to different / rapidly changing circumstances - Ability to manage client conversation & manage relationships. Summary: - The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. - The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile. - The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores.

Mumbai

Lodha Ventures - Business Head - Marketing 

Job Description for Lodha Ventures - Business Head - Marketing  in Lodha Ventures in  Mumbai for (12-15) years of experience. Apply Now!