Lodha Group - Manager - Brand Strategy

Role: Brand Strategy

Location: Mumbai

Key Responsibilities:

- Develop and refine brand frameworks.

- Drive brand innovation agenda.

- Lead market/competitor analysis and translate insights into actionable strategies.

- Integrate AI into analytics, brand tracking, and customer experience.

- Ensure cross functional alignment across marketing, design, and sales.

- Track brand performance metrics ( consideration, conversion, experience).

- Prepare high impact presentations and reports for senior leadership.

Skills and Qualifications:

- 6 to 10 years of experience in consulting, brand strategy, or marketing (consumer companies).

- Strong analytical, strategic, and problem solving skills.

- Proven experience with AI/automation in brand or analytics is an advantage.

- Excellent communication, presentation, and stakeholder management skills.

Personal Attributes:

- Strategic yet execution focused.

- Collaborative and proactive.

- Passion for brands, design, and innovation.

- Strong storytelling and influencing ability.