A note from the founder

I'm hiring this role personally, and you'd be working directly with me not buried under layers of management. This is one of the most important hires I'll make this year, because this person will directly shape how many customers we reach and how we're perceived by factory buyers across two countries. I'm looking for a hands-on marketing generalist who can own lead generation, content, and business development support for our B2B garment manufacturing business - our customers are factories and buyers in India and Bangladesh, and in India specifically, many of our customers are D2C brands themselves who we manufacture for.

This is not a "run some ads" role, and I'm not looking for someone to execute a playbook someone else wrote. I want a real thinking partner - someone who can get creative about where B2B leads (especially in Bangladesh) actually come from, write content that genuinely builds trust with factory buyers, and sit next to me in the room while we build decks and talk to our first customers together.

What Working With Me Looks Like

No bureaucracy, no waiting for approvals through five people you bring me an idea, we stress-test it together, and you ship it. You'll see the business from the inside: real numbers, real customer conversations, real say in how we position ourselves in two countries. If you're someone who's been waiting for a seat at the table rather than just a task list, this is that seat.

What You'll Own

1. Lead Generation (Core KPI):

- Plan and run basic performance marketing (LinkedIn Ads, Google Ads, Meta where relevant) for B2B lead gen

- Come up with non-obvious, "outside the box" channels for Bangladesh factory leads trade directories, industry associations, WhatsApp/local networks, regional B2B marketplaces, referral loops, events/expos, cold outbound not just paid ads

- Track lead quality, not just lead volume; report weekly on funnel (leads - qualified - meetings)

2. Content & LinkedIn:

- Build and execute a monthly LinkedIn content calendar for the B2B garment manufacturing brand (India + Bangladesh audience)

- Write posts, carousels, and case-study style content that speaks to factory owners/buyers not generic "marketing speak"

- Own website content improvement: rewrite/restructure pages to convert better this is a strong writing/content requirement, not just SEO checkboxes

3. Sales Enablement:

- Conceptualize and build new business pitch decks (with our input on numbers/positioning)

- Personally pitch and speak to the first 8-10 prospective customers

- Collect and structure feedback from these conversations to sharpen messaging and targeting

4. D2C Brand Segment (India):

- Tailor messaging, content, and pitches specifically for D2C brand founders/teams in India as a distinct buyer segment, as a secondary priority

What I'm Looking For In You:

- 2-4 years in B2B marketing, ideally with some exposure to manufacturing/export/trade or South Asian markets

- Proven, portfolio-backed writing ability (LinkedIn posts, website copy, decks) please share samples

- Basic hands-on performance marketing experience (you've actually run/managed ad campaigns, not just briefed an agency)

- Comfortable making cold/warm calls and handling in-person or video pitches with business owners

- Bonus: existing familiarity with Bangladesh B2B/garment ecosystem, or experience selling into it

What Success Looks Like Together (First 90 Days):

- A working LinkedIn content calendar live and posting consistently

- Website content audit done, key pages rewritten

- A first version of the business pitch deck built and used in at least 5 real conversations with me in the room

- A documented lead-gen experiment list (channels tried, cost, result) including at least 2 non-paid-ads ideas tested for Bangladesh

If this excites you as much as it excites me, I'd love to hear from you directly.