Lloyds - Head - Plotted Development

Job description:

Role & responsibilities:

1. Strategic Business Launch & Vertical Setup:

- Business Blueprint: Define the long-term vision, brand positioning, and operating model for the Plotted Development vertical.

- Infrastructure Building: Recruit, train, and lead a high-performing team across sales, marketing, and customer relations.

- SOP Development: Establish end-to-end processes for lead management, site visits, documentation, and collections.

2. Sales Leadership & Revenue Generation:

- P&L Ownership: Take full accountability for top-line revenue targets and bottom-line profitability.

- Sales Strategy: Design and execute innovative sales programs (Pre-launches, Channel Partner meets, and Direct Sales drives).

- Pricing Strategy: Implement dynamic pricing models based on market velocity, competitor benchmarking, and infrastructure milestones.

3. Market Expansion & Product Strategy:

- Product Innovation: Work with architects and urban planners to ensure plot layouts maximize "saleable area" while offering premium lifestyle amenities.

- Feasibility Insight: Provide market intelligence to the Land Acquisition team to identify high-potential corridors for plotted growth.

- Brand Positioning: Collaborate with Marketing to create a distinct identity for plotted projects that resonates with both investors and end-users.

4. Ecosystem & Channel Management;

- Channel Partner (CP) Network: Build and nurture a robust network of strategic brokers and wealth managers specialized in land/plots.

- Customer Experience: Oversee the "cradle-to-grave" customer journey, ensuring seamless onboarding, transparent documentation, and timely possession.

Key Performance Indicators (KPIs):

Focus Area Metric:

- Sales Velocity Monthly/Quarterly inventory liquidation rates.

- Revenue Achievement of Gross Booking Value (GBV) and Collection targets.

- Cost Efficiency Managing Marketing & Sales Spend (Cost of Acquisition) within budget.

- Market Share Expansion of the portfolio across key geographical clusters.

Candidate Profile:

- Experience: 15+ years in Real Estate, with at least 5-7 years specifically leading Plotted Development or large-scale land sales across Mumbai/ Maharashtra.

- Education: MBA from a premier institute or a degree in Civil Engineering/Urban Planning with a strong business background.

- The "Startup" Mindset: Proven ability to build a department from scratch. You should be comfortable with ambiguity and have a "roll-up-your-sleeves" attitude.

- Network: An extensive existing network of Channel Partners and institutional investors.

- Financial Acumen: Deep understanding of real estate cash flows, RERA compliance, and land valuation.

Why Join Lloyds Realty?

This role offers the rare opportunity to function as a "Independent Functionary." You will have the autonomy to shape the culture and strategy of a new vertical backed by the institutional strength and legacy of Lloyds Realty.

Note: We are looking for a disruptorsomeone who doesn't just sell land, but sells a future-ready lifestyle and a secure investment asset.

Preferred candidate profile - Male