Livspace - Manager - Consumer Insights

Role Overview:

We are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication

Key Responsibilities:

Consumer Strategy & Research:

- Lead the design and execution of qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.

- Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviors.

- Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.

Business Impact through Insights:

- Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touchpoints.

- Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.

Brand & Communication Enablement:

- Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.

- Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.

Team Leadership & Stakeholder Engagement:

- Manage, mentor, and upskill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.

- Build frameworks and best practices to scale the consumer insights function across the organization.

Preferred candidate profile

Desired Skills & Experience:

- 68 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.

- Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems. Experience in consumer journey mapping, segmentation, category research, and cultural insights.

- Having a fair bit of understanding of quantitative research techniques will be a definite plus.

- Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).

- Excellent storytelling and synthesis skills to influence senior leadership

- Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key

- MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.