Liquibonds - National Sales Head - Sales & Distribution

This is a second-line leadership role, where success depends on the ability to drive teams through Zonal/Regional Heads, not direct selling.

Key Responsibilities:

1. Strategy to Execution (Core Responsibility):

- Convert overall business targets into zone-wise, weekly & monthly execution plans.

- Drive business through structured target allocation and tracking.

- Build and scale distribution from low base to high growth.

- Launch new markets and activate new partner channels.

- Operate effectively in ambiguous / high-growth environments.

2. Sales Leadership & Team Management:

- Lead and manage Zonal / Regional Heads.

- Drive performance through structured reviews and governance.

- Build accountability across layers of the sales hierarchy.

- Manage underperformance through coaching and corrective actions.

3. Input Metrics & Performance Management:

- Define and track funnel metrics such as:

1. Partner activation

2. Meetings & engagement levels

3. Conversion ratios

4. Ticket size & productivity

- Drive a data-led sales culture, not just revenue focus.

- Ensure consistent weekly and monthly run-rate achievement.

4. Coaching & Capability Building:

- Improve productivity of teams through hands-on mentoring.

- Identify gaps and implement training / field-level interventions.

- Act as a multiplier for team performance, not just a target driver.

5. Business Expansion & Distribution Building:

- Build and strengthen relationships with:

1. Wealth management firms

2. IFAs / distributors

3. Family offices / institutional partners

- Scale partner network and improve partner productivity.