Manager - Digital Marketing & Marketing Operations

Location: Mumbai

Experience: 5+ Years

Role Overview:

We are looking for a Digital Marketing Manager to strengthen the connection between digital campaign execution, marketing technology, and revenue operations.

This role will own the operational performance of Marketo while coordinating with Microsoft Dynamics to maintain a reliable flow of prospect information from initial engagement through sales conversion.

The position requires a combination of marketing technology expertise, analytical thinking, and process management.

The successful candidate will translate campaign activity into measurable business outcomes, improve lead management practices, and enable marketing and sales teams to make informed decisions using accurate performance data.

Key Responsibilities:

- Marketing Technology Management: Administer Marketo operations, configuring campaign assets, audience lists, lead scoring rules, automated communications, and lifecycle workflows in line with campaign objectives.

- Lead Lifecycle Management: Establish and refine processes for capturing, qualifying, nurturing, and transferring leads to sales teams, ensuring prospects receive appropriate engagement at each stage.

- CRM Process Coordination: Work with Microsoft Dynamics stakeholders to maintain consistent lead, contact, and account records, supporting effective sales prioritization and timely follow-through.

- Platform Integration Oversight: Monitor information exchange between Marketo and Microsoft Dynamics, investigate synchronization discrepancies, coordinate issue resolution, and maintain dependable system workflows.

- Marketing Performance Intelligence: Develop reporting frameworks that connect campaign engagement, lead quality, conversion progression, and sales pipeline contribution to evaluate marketing effectiveness.

- Campaign Planning and Optimization: Execute targeted digital initiatives across email marketing, lead-generation programs, and prospect-nurturing activities, refining campaign design based on audience behaviour and performance trends.

- Data Quality and Governance: Introduce checks for duplicate records, incomplete fields, inconsistent lifecycle statuses, and process deviations to improve the reliability of marketing and sales information.

- Cross-Functional Alignment: Partner with regional marketing teams, global campaign owners, sales operations, and business stakeholders to coordinate execution, resolve operational dependencies, and maintain consistent processes across markets.

- Continuous Improvement: Identify opportunities to simplify campaign workflows, improve segmentation logic, strengthen lead qualification, and increase the efficiency of marketing technology operations.

- Compliance and Best Practices: Apply relevant data-handling requirements, consent-management practices, and internal governance standards while keeping pace with developments in marketing technology.

Required Qualifications:

- Bachelor's degree in Marketing, Business Administration, Information Technology, or a related discipline.

- At least 5 years of practical experience in digital marketing operations, marketing automation, or marketing technology management.

- Strong hands-on proficiency in Marketo or an equivalent marketing automation platform, including campaign setup, segmentation, automation rules, and lead-scoring processes.

- Experience working with Microsoft Dynamics or another CRM solution, particularly in relation to marketing and sales process coordination.

- Understanding of marketing automation - CRM integration, data synchronization, field mapping, and troubleshooting of operational inconsistencies.

- Ability to create and interpret campaign reports, funnel analysis, and performance dashboards to support business decisions.

- Knowledge of lead lifecycle stages, qualification frameworks, nurture strategies, and marketing-to-sales handover processes.

- Strong organizational skills, attention to data accuracy, and the ability to manage concurrent campaigns and operational priorities.

- Effective communication and stakeholder-management capabilities, including collaboration with teams operating across different regions and time zones.

Preferred Qualifications:

- Experience within the fintech, financial technology, or enterprise software industry.

- Familiarity with web analytics, business intelligence platforms, or other tools used to evaluate digital campaign effectiveness.

- Exposure to international marketing operations and standardized processes across multiple geographies.

- Understanding of marketing attribution, pipeline reporting, and the relationship between campaign performance and revenue outcomes.

- Experience documenting operational procedures and recommending improvements to marketing technology workflows.

Success Measures:

- Reliable synchronization and consistent data quality across marketing automation and CRM platforms.

- Improved visibility into lead progression, qualification, and sales acceptance.

- Timely and accurate reporting of campaign performance and pipeline contribution.

- More efficient campaign execution through well-maintained automation workflows.

- Stronger coordination between marketing and sales teams across regional and global operations