This role holder will plan, implement and monitor all Digital marketing activities for Euro Kids & Kangaroo Kids brand with respect to Performance Marketing, Website Management & Google Analytics. 1. Responsible for marketing spends on mobile/web channels for user acquisition: - Business and growth targets and improve them QoQ for channels such as Google, Facebook, LinkedIn and related platforms. Candidate will be responsible for driving admissions and franchise sign-up leads for EuroKids and KangarooKids as per business plan - Plan, execute and track performance campaigns to deliver efficiency and best ROI - Right digital and creative strategy for effective digital campaign results 2. Design, build and maintain social media presence for EK & KK Franchisee : - Implementing best practices for raising brand awareness, brand recall and consistency in social media messaging through Social media marketing strategies. - Leveraging social media platforms i.e. Facebook, Instagram, LinkedIn and Twitter - Performing research on current benchmark trends and audience preferences - Improving user experience on the company's websites (including design, content, and usability) Candidate profile: - Any Graduate/PG with 8-15 years of hands on experience in Digital Marketing, website management, e-mail campaigns etc. - Certified in Digital/ Branding/ Marketing - Hands on experience in performance marketing and digital platforms like Facebook, Google SEM, SEO, GMB etc. - Google Analytics and Mobile Measurement Toolslike Appsflyer/Singular/Firebase - Well versed in Data Analysis and making sense of data - PG/ MBA in Marketing - Worked with CRMs like Zoho/Leadsquare/Salesforce

Mumbai

Lighthouse Learning - Senior Manager - Performance Marketing 

Job Description for Lighthouse Learning - Senior Manager - Performance Marketing  in Lighthouse Learning Pvt Ltd in  Mumbai for (8-15) years of experience. Apply Now!