ABOUT LIGHTHOUSE LEARNING

Lighthouse Learning Group, formerly known as EuroKids International, is India's leading Early Childhood & K-12 Education group, backed by global investment firm KKR. Driven by its purpose to unlock human potential by igniting the love for learning through its institutions, which includes leading brands like EuroKids Preschool, Kangaroo Kids Preschool, EuroSchool, Billabong High International, Mother's Pet Kindergarten, Centre Point School, Heritage International Xperiential School, Heritage Xperiential Learning School, Finland International School Maldives and Phoenix Greens School of Learning. Nurturing over 190,000 students every day, Lighthouse Learning emphasizes a 'Child First' philosophy, innovative pedagogy, and child safety. With 1,850 Preschools and 60 K-12 Schools, it empowers 1,650 women entrepreneurs and employs a direct and indirect workforce of over 22,000 people.

Role Purpose:

The role holder will lead the enrollment strategy for the Billabong High International School (BHIS) brand, driving student admissions through effective planning, team leadership, and collaboration with Marketing and School Operations teams. The focus is to achieve enrollment targets while ensuring an exceptional parent experience and brand visibility.

Key Responsibilities

1. Team Leadership

- Lead and mentor a team of Admission Counsellors across campuses.

- Set clear targets, monitor performance, and provide regular coaching and feedback.

- Foster a high-performance culture through motivation, collaboration, and accountability.

2. Lead Generation & Conversion

- Drive qualified lead generation through ground activations, events, and BTL marketing initiatives.

- Collaborate with the Digital Marketing team to ensure a steady flow of leads from online channels.

- Analyze CRM data to identify conversion gaps and design targeted interventions.

- Oversee the end-to-end admission funnel-from enquiry and campus visits to enrollment closure.

3. Marketing & Brand Visibility

- Implement the group's marketing strategy at the school level; support the design of localized marketing plans.

- Strengthen school visibility through media engagement, PR, and storytelling of student and school achievements.

- Conceptualize and execute internal parent/community events to foster engagement and brand advocacy.

4. Stakeholder & Parent Engagement

- Ensure an exceptional parent counselling and onboarding experience across all touchpoints.

- Partner with Principals and school teams to address parent feedback and ensure timely resolution.

- Conduct parent satisfaction and exit surveys; analyze findings and present actionable insights to leadership.

5. Operational Excellence

- Monitor market trends and competitor activity to identify new enrollment opportunities.

- Ensure adherence to school policies, codes of conduct, and Lighthouse Learning's brand standards.

- Prepare and present periodic reports and dashboards on enrollment performance.

Qualifications & Experience:

Education:

Postgraduate degree in Sales, Marketing, or Business Administration preferred.

Experience:

10-15 years of experience in Sales, Marketing, or Enrollment, ideally in the Education sector or other service-driven industries (e.g., Retail, Hospitality, Tourism, BFSI, Real Estate).

Skills & Competencies

- Strong Relationship Management & Stakeholder Engagement

- Excellent Communication and Presentation Skills

- Data-driven Decision Making and CRM Proficiency

- Ability to Thrive in a Target-driven Environment

- Team Leadership and People Development

- Strategic Thinking and Problem-solving

- Social Media and Marketing Acumen

Why Join Us

- Be part of a purpose-led organization transforming education across India.

- Lead a high-impact function that directly drives school growth and parent satisfaction.

- Work in a dynamic, collaborative culture that celebrates innovation, ownership, and excellence.